AusLeisure

Australian-owned and operated, Boob Armour, has today announced it has signed a three year partnership with Basketball Australia – which sees Boob Armour now officially licensed by Basketball Australia as the game’s exclusive form of breast protection.

Boob Armour is designed to protect breasts and prevent injury in women and girls playing impact and hardball sports including Basketball, Australian Rules Football, Netball, Rugby League, Rugby Union, Soccer, Hockey and Cricket.

Boob Armour consists of inserts made from soft but strong polyethylene just two millimetres thick. They extend around the underarm for added protection, stabilise the breasts into position, and can be easily inserted in a sports bra.

Suzie Betts, Boob Armour Founder and Managing Director advised “as basketball is one of the country’s largest participation sports, Basketball Australia is the perfect alignment for Boob Armour.

“We are thrilled that Basketball Australia recognises the importance of the issue of breast protection in women’s sport and is eager to support female players right across the board, in all competitions.”

Boob Armour was launched in 2020 with one overriding ambition: to give more women and girls the confidence to play impact sports while protecting their breasts from injury.

Betts notes “there’s plenty of research evidence showing that impact to the breast can result in deep bruising and the formation of hard lumps in the breast tissue. Too many of us are unaware of the problem and underestimate the occurrence of breast injuries.

“Boob Armour is committed to protecting females in contact sports and giving them confidence to perform at their best without fear of injury to their breasts during play or training.”

The focus of the partnership with Basketball Australia is to provide female players with knowledge and protection from breast injury. Australian Opals FIBA Women’s World Cup 2018 silver medallist Alex Bunton applauds the innovation of Boob Armour and the partnership with Basketball Australia, and is an advocate for women wearing breast protection in contact and ball sports.

Bunton, who has come out of retirement to play for the University of Canberra Capitals in the WNBL this season – and is a mother to baby Opal – says breast protection is even more important while she is breastfeeding.

Bunton adds “since returning to basketball I have had many hits to my chest, and it’s come at a perfect time as I am still breastfeeding.

“I can’t wait for other athletes to truly understand the necessity to use adequate protection when we are putting our bodies on the line.

“Boob Armour has helped me recognise the importance of protecting my breasts in such a competitive and physically demanding sport.”

Basketball Australia Chief Executive Matt Scriven enthused “we are thrilled to welcome Boob Armour on board as a partner of Basketball Australia. It’s great to know there is a product on the market that provides female players with greater choice about injury protection when they play and train.”

Boob Armour consists of inserts made from soft but strong polyethylene just two millimetres thick. They extend around the underarm for added protection, stabilise the breasts into position, and can be easily inserted in a sports bra.

Boob Armour retails for $79.95. For more information go to boobarmour.com.au

Related Articles

26th May 2021 - Melbourne University Lightning forms new partnership with Boob Armour

9th December 2021 - Basketball Australia signs refbook as Officials’ Technology Partner

2nd December 2021 - Basketball Australia names Christy Collier-Hill as new Head of WNBL

5th November 2021 - Basketball Australia names Macron as official technical apparel partner

21st September 2021 - Basketball Australia appoints Lauren Jackson to head up women and girls’ strategy

14th August 2021 - Basketball Australia announces new Executive General Manager Commercial

2nd July 2021 - Basketball Australia names Matt Scriven as new chief executive

20th April 2021 - Basketball Australia announces new Executive General Manager appointment

19th March 2021 - Basketball Australia racial equality review criticises ‘white boys’ club’ mentality

28th January 2021 - Basketball Australia partners with SKINS

30th October 2020 - Basketball Australia broadcast deal gives WNBL significant exposure

6th August 2020 - Basketball Australia announces organising committee for FIBA women’s basketball world cup 2022

18th July 2019 - Basketball Australia unveils new visual identity

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.