AusLeisure

Facilities operator Clublinks has announced the launch of its new naming conventions for golfing Tee Boxes, to be based on ability and experience at its managed site Centenary Park Golf Course in the Melbourne suburb of Frankston.

The move is direct result of aligning with Golf Australia’s national strategy to provide a more embracive and inclusive experience.

Clublinks advise that messaging of accepted norms of tee boxes based on gender, level of skill or hitting distance can be “negative and overwhelming … especially to new and inexperienced players”.

To provide a more enjoyable golfing experience, Clublinks has made the bold decision to challenge these accepted norms and rename the tee boxes.

Designed to provide a more inclusive environment for golfers of all ages and abilities, the new naming convention removes all golf dependent knowledge and outdated gender-based naming conventions.

By challenging these norms and removing all gender and ability focused communications we can provide a more inclusive, fun and enjoyable experience for golfers of all ages and abilities - young and old, new to the game and experienced golfers.

Tees will be known as ability-focused rather than gender-specific:

Previous    New
Ladies        Community/Red
Men’s         Adventure/Blue
Men’s         Challenge/Black

Not only are the tee boxes re-named, but the different levels are also given commentary on signage placed around the course to provide education around how to engage with golf dependent on ability and experience.

Clublinks Chief Executive Anthony Lawrence said that the company was thrilled to be proactive thought leaders in this space by challenging the status quo and are constantly working to develop more inclusiveness and golf opportunities to people of all ages and abilities.

Lawrence advised “the research clearly shows that the perception of golf is changing. To support and develop the game we need to change with it.

“Clublinks specialise in operating community hubs where golf is played, and this renaming project aligns perfectly with our vison to open and connect with more of the community and welcome people of all ages and abilities to experience and enjoy golf more at Centenary Park Golf Course.”

Image: Centenary Park Golf Course

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