Destination experience technology company Smartvisit to expand its Australian market

October 16, 2024

Australian destination experience company, Smartvisit, has enhanced the visitor experience in cities around the world and is now looking to expand its Australian market.

Founded in 2020, Smartvisit produces destination-specific content, available in multiple languages, that enhances visitor engagement, encourages exploration, and enriches the overall visitor experience – delivering real-time access to tour, activity, hospitality and retail offerings, as well as location-based multimedia content.

For loyalty program operators Smartvisit offers both an end-to-end solution for managing loyalty programs and a platform that gives loyalty members access to their wide range of experiences, including popular tours and attractions or self-guided digital tours.

Smartvisit has created destination experience technology for Universal Studios Hollywood, the cities of Athens, Cape Town and Dubai - including a special pass for the Dubai FIFA World Cup and Dubai company Arabian Adventures. It is launching a New Orleans ‘Good Times pass’ later this month, offering exclusive access to over 25 top attractions, tours, heritage sites and world-class museums.

Smartvisit Chief Executive and co-founder, Ryan Rieveley, said the company had already enjoyed significant success with several overseas organisations in various locations and the time was right to focus more on the Australian market.

Rieveley noted “locally, we created a Phillip Island attractions pass and loyalty programs for Rydges’ Sydney and Event Hotels and Resorts, but we’re focused on growing the business at home now.

“We are dedicated to transforming the tourism industry through cutting-edge technology and with tourism growing so rapidly in this post-Covid era, we know there is a strong appetite for our product.”

Destination Phillip Island (DPI) partnered with Smartvisit to drive tourism from all Australian states (except Victoria) post-Covid-19. To increase visitors during the off-peak season (July - September), iVenture created the Visit Phillip Island Pass, a credit-based activities pass worth $250 redeemable towards participating local experiences, food, attractions, and tours with a minimum two-night stay requirement. The solution was a complete turnkey product including a digital pass, website, customer service team, chatbot, merchant training, and a mobile-friendly website.

One of Smartvisit’s products, Jrnyz, utilises geolocation technology and notifications to deliver dynamic, location-specific content directly to traveller’s phones through multimedia storytelling, helping to bring destinations to life. Visitors can enjoy real-time storytelling and insights delivered precisely when and where they need them, offering a deeper connection to the places they explore.

For a self-guided walking tour of the city of Athens, Smartvisit collaborated with TikTok creator Briefed to bring the mythological gods of Athens alive in a unique and compelling way.

The Hollywood Plus Pass, a first of its kind in North America where a major attraction is working collaboratively with other attractions in its market, the pass leverages Smartvisit's Destination Experience platform to deliver an unparalleled, seamless experience for customers. The platform facilitates navigation, planning, booking, and direct-to-gate access to not only Universal Studios, but also a multitude of premier attractions and experiences in the Los Angeles area, including Warner Bros Studios, the Academy Museum of Motion Pictures, the Aquarium of the Pacific, and more.

The Smartvisit leadership team are supported by passionate and dedicated staff across sales, marketing, operations, finance and IT development working from U.S.A, Australia, Hong Kong, Dubai, Barcelona, Philippines, Greece, Cyprus and Poland.

For more information on Smartvisit

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