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Experience Co to acquire Trees Adventure and TreeTops parks in $46.9 million deal

Experience Co to acquire Trees Adventure and TreeTops parks in $46.9 million deal
September 30, 2021
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well as caring for Stella the pug.

Click here to connect with him via LinkedIn.

Read more from this author

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20th September 2021 - Report shows challenges facing nature-based tourism

14th September 2021 - Family launches multi-million-dollar lawsuit following 2019 Daintree zip line fatality

20th July 2021 - Experience Co commences building of Great Barrier Reef pontoon

3rd June 2021 - Tourism Tropical North Queensland welcomes John O’Sullivan to its Board

14th May 2021 - New TreeTop Challenge Junior Adventure Park unveiled on Sunshine Coast

20th February 2021 - Asset sales reduce Experience Co’s half-yearly losses as tourism operator

30th November 2020 - Largest high ropes course in Australia opens on the Sunshine Coast

23rd November 2020 - Solar Power facility to be constructed for Tasmania’s Maria Island National Park

10th February 2020 - Experience Co cuts Cairns tourism jobs in restructuring

8th April 2019 - TreeTops opens aerial fusion of play and adventure in Ourimbah State Forest

18th January 2019 - Three days of festivities offered at Otway Fly Treetop Adventures

7th November 2018 - World’s fastest rollercoaster zip line takes off in Sydney

31st October 2018 - Young adventurers enjoy TreeTop Challenge attraction at Mt Tamborine

9th August 2017 - Australia’s great outdoors needs to be more accessible for nature-based tourism

19th December 2015 - TreeTop Central Coast Adventure Park a dual winner at the 2015 NSW Tourism Awards

5th June 2015 - Illawarra Fly Treetop Adventures welcomes 5,000th Zip liner

15th May 2014 - Ecoline reveal TreeTop conference venue

5th July 2013 - World’s largest Flying Fox to be built on NSW Central Coast

19th November 2010 - Forget Leisure: Focus on the Experience Industry

8th December 2009 - O’Sullivan to head Queensland Major Events Corporation


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