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Gambling revenues set to fall for 2019 Melbourne Cup

Gambling revenues set to fall for 2019 Melbourne Cup
November 4, 2019

The lead up to the 2019 Melbourne Cup, so often described as the ‘race that stops a nation’, sees the event facing the prospect of declining revenues as the industry is impacted by concerns over the welfare of racehorses.

With gambling income from the race generating about 90% of Racing Victoria's annual revenue, from a $7 billion turnover in the last financial year, declining interest saw the 2019 Caulfield Cup experience a 24% fall in betting, while Racing Victoria reported a 7.5% decrease overall from record-high numbers last year.

Racing Victoria Chief Financial Officer Aaron Morrison, told the ABC “it's incredibly important and it's an incredibly important barometer for the health of our sport and our products.”

Animal welfare concerns were raised on the eve of the Spring Carnival when the ABC's 7:30 program highlighted the poor treatment of some thoroughbred racehorses after their careers had ended.

However, Racing Victoria's hybrid race fee model which taxes gambling companies when they win based on their revenue or turnover (whichever is greater), and on their turnover when they lose, has also been blamed for contributing to a decline in betting.

Responsible Wagering Australia, the peak body for gambling companies in Australia, believed these fees, combined with the introduction of a Point of Consumption tax, were placing pressure on companies.

A Responsible Wagering Australia spokesman told the ABC “when taken together, race field fees, the Point of Consumption Tax and other charges impose one of the highest effective tax rates on wagering globally.”

Other factors included the increasing uptake of sports betting and the retirement of superstar mare Winx.

The animal cruelty revelations have also seen celebrities staying away from the race.

Model Megan Gale, a regular for many years as the face of Melbourne Cup sponsor Lexus, announced on Thursday she won't be coming.

Singer Taylor Swift revealed last month she wouldn't be going ahead with a planned performance at Flemington, while actress Lana Condor pulled out of attending last week, with both citing scheduling issues.

Related Articles

21st September 2019 - Taylor Swift cancels Melbourne Cup performance amid animal rights criticism

20th September 2019 - 2019 Melbourne Royal Show opens following week of record ticket sales

23rd July 2019 - Melbourne’s Caulfield Racecourse to undergo $300 million redevelopment

5th March 2019 - $1.56 million upgrade for Flemington Training Track

6th November 2018 - New Club Stand at Flemington Racecourse Opens for 2018 Melbourne Cup Carnival week

30th June 2018 - New management to guide future of Caulfield Racecourse Reserve

7th November 2017 - Gamblers urged to watch out for Melbourne Cup scams

3rd November 2015 - Melbourne Cup and Emirates long term sponsorship generates impressive public awareness

2nd August 2015 - Greyhound Racing Victoria loses Chief Executive as industry reels in wake of live baiting scandal

23rd October 2013 - Racegoers to splurge on Melbourne Cup Carnival


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