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GoXPro’s Digitalised Challenges are rolling out at Fitness First and Celebrity Fitness clubs across five countries in Southeast Asia.

Fitness First and Celebrity Fitness - two brands under the Evolution Wellness umbrella known for delivering premium fitness experiences - are now setting new standards in member engagement, motivation and retention.

Taking Club Challenges to New Heights
Challenges have always been a favourite among members, but Fitness First and Celebrity Fitness sought to elevate the experience even further.

David Prosser, Chief Executive of Evolution Wellness (Fitness First, Celebrity Fitness, Chi Fitness, Fire FIT, GoFit), explained "we needed a tool that not only energises our members but also enables our coaches to focus entirely on their clients."

GoXPro’s Digitalised Challenges simplify both the creation and management of challenges, bringing fresh excitement into the club environment. As a global leader in SaaS solutions for personal training, GoXPro’s 360-degree platform has already proven invaluable for assessments and coaching across both brands. With the introduction of digitalised challenges, member experiences have reached new heights, offering even more engaging, gamified challenges.

A Personalised and Gamified Experience
This versatile digital solution allows for the creation of any fitness or body transformation challenge within minutes. Members can compete in real time, tracking their progress through In-Club and In-App leaderboards. The feature also introduces multiple winner categories, recognising not only top performers but also those showing the most effort, further emphasising Evolution Wellness’s commitment to delivering inclusive and motivating experiences for all members.

Since the launch of Digitalised Challenges, members across Fitness First and Celebrity Fitness have embraced the competitive and social aspects of the feature.

Prosser added "the real-time leaderboard has injected new energy into our clubs, making challenges more engaging and strengthening the sense of community. It’s exactly the kind of innovation our members expect.

"The plug-and-play solution made the rollout seamless, and we’re excited to extend this feature to even more clubs in the near future.”

With wearable integration coming soon, the member experience will be enhanced even further.

In an industry where trends are constantly evolving, Evolution Wellness and its brands continue to lead with confidence, vision and a member-first approach that keeps them ahead of the competition.

For further details on Evolution Wellness, visit evolutionwellness.com.

To explore GoXPro’s innovative Digitalised Challenges and personal training solutions, visit goxpro.com.

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