AusLeisure

Toy giant Hasbro and Saudi Entertainment Ventures (SEVEN) are partnering to launch the world’s first Transformers-themed indoor entertainment centres at three of SEVEN's entertainment destinations in Saudi Arabia.

Covering an area of more than 10,000 square metres and designed to attract visitors of all ages, the first Transformer entertainment centre will open at SEVEN's entertainment destination in Al Hamra, Riyadh offering ride-based attractions and immersive environments.

Each of the parks will have themed attractions and immersive experiences depicting Autobots heroics and the scheming of the Decepticons and channelling planet Cybertron.

The entertainment centre has merchandise for sale, including pieces specially developed for the attraction, along with themed food and beverage venues.

The Transformers partnership is the latest deal between Hasbro and SEVEN following the signing of an agreement between the two parties to bring the world’s first Play-Doh attractions to Saudi Arabia.

Eight Play-Doh theme parks are set to open at various locations across the kingdom over the next 10 years.

Matt Proulx, vice president for location-based entertainment at Hasbro, Inc shared “by partnering with SEVENin the kingdom, we can bring even more truly unique experiences to fans of Transformers and Play-Doh. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”

Public Investment Fund-backed SEVEN is building more than 21 large-scale entertainment destinations in 14 cities across Saudi Arabia. Projects are opening in Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa and elsewhere, as part of the kingdom's focus on diversifying from oil.

SEVEN recently also signed a license agreement with Clip ‘n Climb, the creator and market leader in fun climbing in order to build and operate the attraction across several upcoming entertainment destination by SEVEN across Saudi Arabia.

Thanks to this partnership, Clip ‘n Climb will be located in 12 destinations across nine cities with more than 400 challenges along with worldwide known brands as Warner Bros. Discovery, Play Doh, Transformers.

Images. Credit: Saudi Entertainment Ventures (SEVEN)

Related Articles

8th May 2023 - Fun Spot and Clip ‘n Climb market Saudi Arabia brand expansion at SEA 2023

14th April 2023 - Crystal Lagoons to bring man-made beaches to Saudi Arabian desert

12th April 2023 - Agreement announced for China’s Haichang Ocean Park to develop attractions in Saudi Arabia

27th March 2023 - Saudi Arabia’s NEOM giga-project announces airline launch

15th March 2023 - 45-metre suspended ladder and zip line attraction opened at Saudi Arabia’s AlUla heritage site

26th January 2023 - Saudi Entertainment Ventures starts building new entertainment destination

16th December 2022 - Clip ‘n Climb expands into Saudi Arabia in partnership with SEVEN  

28th September 2022 - Saudi Arabia launches integrated digital platform to facilitate international pilgrim journeys

8th June 2022 - 100,000 young Saudis to be equipped with key hospitality skills via new program

4th March 2022 - Innovative technologies to drive mountain tourism destination in Saudi Arabia’s NEOM ‘future city’

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.