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read moreThe Japan National Tourism Organisation (JNTO) has advised that the country received a record 17.78 million overseas visitors in first half of 2024 - bursting past pre-pandemic levels
With a weak yen helping draw visitation, the figure is more than one million more people than the previous high of 16.63 million in 2019.
Japan welcomes record number of visitors through first half of 2024
The Japan National Tourism Organisation (JNTO) has advised that the country received a record 17.78 million overseas visitors in first half of 2024 - bursting past pre-pandemic levels.
With a weak yen helping draw visitation, the figure is more than one million more arrivals than the previous high of 16.63 million in 2019.
South Koreans were the biggest visitor group, totalling 4.4 million arrivals, followed by Chinese, Taiwanese and Americans.
The influx of visitors has delivered a much-needed boost to Japan’s economy, which has struggled with stagnant growth for decades, but also prompted grumbles from some locals.
In May, authorities in Fujikawaguchiko, Yamanashi prefecture erected a barrier to stop tourists from swarming a popular viewing spot for Mount Fuji.
Kyoto’s local council has also banned tourists from entering alleyways in the traditional district of Gion following reports of visitors harassing geishas.
Last month, the Mayor of Himeji, Hideyasu Kiyomoto, generated significant media interest when he said he would consider charging foreigners six times as much as locals to enter the city’s UNESCO-listed castle.
Images: The image of tourism at Japan's My Fuji (top) and the reality (below). Credit: Shutterstock.
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23rd June 2024 - Japanese tourism operators explore higher charges for foreign visitors
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20th January 2024 - Samurai Ninja Museum Tokyo offers diverse cultural experiences
1st September 2023 - Global Wellness Institute spotlights Japan’s Wellness Economy
5th April 2023 - Adventure Travel Trade Association to stage first summit in Asia
12th March 2023 - Trip.com Group collaborates to promote Japan as a specialist destination
12th October 2022 - Alipay expands merchant network to support international tourism in Japan
4th July 2023 - Japan’s Lotte Arai Resort secures multiple Ski Asia awards
1st February 2022 - Japan National Tourism Organization looks to promote tourism through culinary experiences
16th November 2021 - Japan Tourism Agency opens historical temples and castles as accommodation options
1st November 2021 - Japan promoted as an adventure travel destination
8th April 2021 - Japan Sustainable Tourism Standard for Destinations gets GSTC recognition
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