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Johnson Fitness and Wellness unveils Sydney retail concept store with Decathlon
February 14, 2025
In collaboration with sporting retailer Decathlon, Johnson Fitness and Wellness Australia (JFW-AU), a division of Johnson Health Tech, has announced the launch of its first concept store in central Sydney’s CBD.
The dedicated concept space at the Decathlon outlet on Sydney’s George Street features a showroom offering a premium fitness shopping experience, featuring a curated selection of JFW-AU’s top-tier fitness equipment and massage chairs.
Brand Activation
To mark the opening, Johnson Fitness and Decathlon will host an exclusive ‘Visit & Win’ brand activation event at the store on Saturday, 22nd February 2025 - from 10am to 2pm.
Customers visiting the Decathlon Sydney store can participate in a fitness competition for a chance to win exciting prizes.
The launch of the Sydney concept store marks a key milestone in JFW-AU’s retail expansion strategy. Located within Decathlon’s 220 square metre George Street store, the 60 square metre showroom will allow customers to explore, test, and experience premium fitness solutions firsthand.
This partnership aligns with both brands’ commitment to making high-quality fitness equipment more accessible. Decathlon, operating in Australia for over seven years, continues to expand into urban markets with innovative retail concepts. By collaborating with JFW-AU, Decathlon enhances its in-store offerings with industry-leading equipment.
Johnson Health Tech Australia
Since 2009, Johnson Health Tech Australia (JHTA) has been a leader in the Australian fitness industry. Originally based in Morwell, Victoria, the company relocated its headquarters to Dandenong South in 2017, where it now houses its sales, marketing, logistics, and customer service teams. JHTA provides top-tier fitness solutions for residential and commercial markets, manufacturing renowned brands such as Matrix, Vision and Horizon.
Decathlon
Founded in France in 1976, Decathlon is a global sports retailer committed to making sports accessible to all. The company designs, manufactures, and distributes high-quality, affordable sports equipment across 60+ countries. With a mission to create innovative products that encourage active lifestyles, Decathlon continues expanding in Australia with city-centre retail spaces tailored to urban consumers.
Click here to contact Johnson Health Tech Australia via their entry in the Australasian Leisure Management Supplier Directory.
Image: Concept design for the JFW-AU retail space at the Decathlon outlet on Sydney’s George Street.
Related Articles
9th October 2024 - Johnson Health Tech Australia set to unveil new innovations at AusFitness Industry
24th September 2024 - Decathlon offers free fitness classes for Sydneysiders
22nd August 2024 - Matrix Fitness launches premium Onyx Collection
2nd May 2024 - Johnson Health Tech Australia appoints three new senior managers to Australasian leadership team
3rd January 2024 - Gerard Healy returns to Johnson Health Tech Australia as Managing Director
23rd November 2023 - Evolt 360 signs contracts with Jetts Australia, GoodLife Fitness (Canada) and Matrix Fitness
18th December 2020 - Decathlon looks to boost growth through deals with local brands
3rd February 2020 - Johnson Health Tech sees 14% sales growth in 2019
10th August 2018 - Johnson Health Tech names new National Sales Manager for Australasian Commercial Division
17th January 2018 - Johnson Health Tech appoints new Managing Director of Australian Division
22nd December 2017 - Johnson Health Tech Australia names former elite road cyclist as Wattbike ambassador
11th May 2017 - World leading sports retailer the Decathlon Group announces Australian launch
5th May 2016 - Decathlon to take on Rebel in Australia’s $1.3 billion sporting equipment market
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