Les Mills Virtual continues to deliver for Launceston gym

January 31, 2022

Fitness / Technology /

Having introduced LES MILLS Virtual nine months ago, Karen Rawlings, owner of Health and Fitness World in Launceston, Tasmania has given testament to the positive response the program has generated from members and staff.

Rawlings explains “we’ve had less Instructor injuries and down-time this year, compared to any winter I can remember (but) having LES MILLS Virtual means any physical niggles can be rested or unexpected absences can be covered without putting extra strain on the other Instructors, and there’s no pressure on the admin staff to ring around to try to find an available cover.”

Health and Fitness World’s data for the July to September 2021 quarter confirms:

An overall growth in members
Visiting members increased by 37.3%
Number of members attending group fitness increased by 7.8%.

Rawlings advised "I am so glad we put the work in during the lockdown 18 months ago, to install LES MILLS Virtual, because now we are in the position of being able to manage the staffing and membership challenges we’re facing as a result of Omicron and the transition to COVID-normal.

“LES MILLS Virtual means our timetable has not been severely impacted, so we can still provide our members with great value.

“Getting through these COVID times will continue to be tough, but it’s more manageable with Virtual. It also means we are not in the position of having to ask ourselves ‘will we survive?’.

“Obviously, live classes are always the members’ first choice, but they love LES MILLS Virtual for the fact that their needs are catered for, even outside the normal timetable, and that classes are never cancelled at the last minute.

“So for any club out there that is considering taking it on, my strong recommendation is to go for it. The results in my club’s performance, in this every-changing world, has been fantastic, and the peace of mind that we will stay open and stay afloat in a COVID-crazy world makes all the difference.”

Image: LES MILLS Virtual at Health and Fitness World.

27th January 2022 - Evolution Wellness looks to Les Mills content to aid member engagement

10th December 2021 - Les Mills releases The Trip indoor cycling workout into Malaysian market

7th October 2021 - Les Mills launches new omnichannel fitness platform

30th September 2021 - Les Mills Asia Pacific partners with Move to deliver digital content strategy

28th September 2021 - Tasmanian club finds Les Mills Virtual supports instructor longevity

10th September 2021 - FITREC welcomes Les Mills Asia Pacific to its community

9th September 2021 - New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities

1st September 2021 - Les Mills provides Mastercard cardholders on-demand access to popular workouts

27th August 2021 - Les Mills International’s Keith Burnet shares experiences from 42 days in a rowboat

17th August 2021 - Les Mills launches new profit centre to help grow revenue and member retention

2nd August 2021 - Les Mills MBX mat named ‘best exercise mat’

19th July 2021 - Les Mills Asia Pacific partners with Telstra to launch lockdown activity campaigns

26th May 2021 - Les Mills International shares advice on ways clubs can convert digital fitness fans into members

21st May 2021 - Les Mills International founder Phillip Mills receives APAC Awards of Excellence lifetime achievement award

10th April 2021 - Les Mills Asia Pacific announces Business Partnership Manager appointment

9th April 2021 - Les Mills introduces projected image technology to deliver Masterclass videos

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.