73590

Life Fitness, a global leader in commercial fitness equipment, will unveil its premium cardio-line – the Symbio™ product series – at the 2024 IHRSA Convention & Trade Show, following the company's announcement of the four-machine collection in November 2023.

The company is also launching Life Fitness Digital Solutions, the evolution of the suite of software platforms that connects Life Fitness equipment with tools to deliver more personalised workout experiences for trainers and exercisers, while maximising profitability for facility operators.

The Symbio product series fuses advanced biomechanics, purposeful design, and personalised, immersive experiences to create the ultimate multi-sensory fitness experience. Symbio's meticulous engineering works seamlessly with the versatilities of the human body to craft workouts as unique as the individuals using the machines.

Dan Wille, Chief Product Officer, Life Fitness notes "It's long been the aim of Life Fitness to bring new energy to the cardio space. With Symbio, our biomechanics team engaged in countless hours of research on how the body interacts with our new technologies and experiences, studying force impact, muscle engagement, VO2 max, ergonomics, and more. The result: a true manifestation of body and machine, together in harmony."

Symbio's product series includes the following:

• Symbio Runner™ (treadmill) features Adaptive Flex Deck® technology, where exercisers can select their preferred surface firmness with simulated real-world terrains, which helps mitigates the risk of injury.
• Symbio™ Incline Elliptical touts a patent-pending incline mechanism, which creates an ellipse that emulates the body's natural running motion.
• Symbio SwitchCycle™ functions as a 2-in-1 upright bicycle with out-of-saddle riding, 100 levels of resistance, macro gears for group sprint resistance jumps and sensor-guided positioning for optimal comfort.
• Symbio™ Recumbent Cycle takes the guesswork out of seat adjustment with on-screen seat and positioning guidance.

Jim Pisani, Life Fitness Chief Executive adds "Symbio builds upon our company's heritage of creating equipment that feels natural for all bodies and levels of exercise while also pushing new boundaries.

"Cardio activity remains a critical element of the workout, and providing fitness facilities with a breakthrough solution is critical for the health of the business. Symbio reenergizes this space with long-sought-after versality, personalization and immersive experiences for a new era of fitness. We see Symbio as a catalyst for innovation not only within our own company, but also the bellwether for innovation in the cardio market at large."

Strength Portfolio Highlights
Alongside Symbio, the Life Fitness booth will also feature an array of new products from the fitness brand's strength portfolio. Along with new benches, Insignia machines with connected fitness, and Hammer Strength plate-loaded units, the booth will highlight the Dual Adjustable Pulley with Progressive Stabilization and the Assisted Nordic Ham.

Dual Adjustable Pulley: The Dual Adjustable Pulley sets the standard for versatility and workout effectiveness — allowing for nearly endless strength activities to benefit exercisers looking for increased variety and facilities wishing to maximise their strength floor space. Most notably, this pulley system features a patented Progressive Stabilisation system, which delivers a more functional cable training experience, a low starting resistance, cabling for dynamic movements, and a patented adjustable stability pad for support during key movements. 

Assisted Nordic Ham: The Hammer Strength Assisted Nordic Ham is a plate-loaded product which allows athletes to execute full-range Nordic Hamstring Curls. This product features a single adjustment to accommodate varying size users and a counterbalanced design, that means the more weight a user adds, the easier the curl becomes.

Digital Solutions Highlights
The company is also excited to launch Life Fitness Digital Solutions, the evolution of the suite of software platforms that connects Life Fitness equipment with tools to deliver more personalised workout experiences for trainers and exercisers, while maximising profitability for facility operators.

Life Fitness Connect System, featuring Connect Kit, Trainer Connect and the exerciser-facing Connect app: The Connect System seamlessly integrates Life Fitness cardio, strength, and functional zones; exercisers can receive comprehensive tracking and workout guidance via the new Connect App; trainers can deliver personalised coaching through Trainer Connect. These Life Fitness tools, including tracking sensors for strength equipment, are part of the company's acquisition of Sony Advagym.

Facility Connect is the next-generation asset management platform to maintain optimal equipment performance and make data-driven decisions to manage facilities, provide custom video content and personalize equipment options.

On-Site Activities
At IHRSA 2024 in Los Angeles, Life Fitness will be located at Booth 1700, 7th-8thMarch, offering several on-site activities, including:

Educational session "Running Towards Innovation – Energizing Your Cardio Space with Engaging Exerciser Experiences," featuring Derek Hansen, Don Saladino and Leigh Wierichs, Life Fitness, Global Training and Education Manager, March 7 @ 1:00pm PST, Los Angeles Convention Center, Room 402A.

Click here to contact Life Fitness Australia via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

4th March 2024 - Life Fitness promotes Andrew Mahadevan to Chief Commercial Officer

23rd November 2023 - Evolt 360 signs contracts with Jetts Australia, GoodLife Fitness (Canada) and Matrix Fitness

28th July 2023 - Life Fitness announces new Chief Executive appointment

2nd June 2023 - Life Fitness launches new Hammer Strength dual-function machine for posterior chain training

15th May 2023 - Life Fitness Australia introduces new Aspire Cardio equipment range

23rd February 2023 - Death of Life Fitness co-founder Augie Nieto

17th October 2022 - Life Fitness Australia launches new Hammer Strength equipment line

10th June 2022 - Life Fitness New Zealand partners with FITBENCH

2nd March 2022 - Life Fitness Australia partners with Fitbench

16th August 2021 - Life Fitness announce new product offerings for its ICG brand

24th March 2021 - Life Fitness selected as preferred equipment supplier to World Gym International

22nd March 2021 - Life Fitness integrates with Myzone to further enhance the connected fitness experience

8th September 2020 - Life Fitness reveals new Axiom Series Strength Equipment

13th May 2020 - Life Fitness helps guide safe reopenings of fitness and wellness centres

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.