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Sports and entertainment marketing and operations business MKTG has announced that their sponsorship survey - the 2021 Frontier survey questionnaire - is now live online, and has been distributed to thousands of industry professionals globally, to gather insights on the state of sponsorship in the sports and entertainment industries.

For the last six years, MKTG has run the Frontier study. Through Frontier, MKTG is able to monitor, measure and understand the marketplace and identify relevant trends and developments. The findings not only assist the MKTG team in delivering powerful sponsorship solutions to current and future clients, but as a benefit to the industry at large. Results will be released in May and June 2021.

2020 was indeed an incredibly challenging year in the sponsorship space, so the team is eager for the responses to start rolling in.

The survey will close on 7^th May. The industry is invited to provide input and can do so here. 

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