Mulpha launches flagship Swing City golf entertainment venue

November 15, 2023

Nigel Benton

Entertainment / Golf / Hospitality / Tourism /

Swing City, a new generation, state-of-the-art golf and entertainment venue, has been opened in the Sydney suburb of Norwest - the first of a number of Swing City venues planned across Australia.

Developed by Mulpha Australia in partnership with golf operator Avid Sports, Swing City comprises a 40-bay range with individual hospitality seating, supported by state-of-the-art ball tracking and gaming technology, a licensed restaurant, undercover and outdoor alfresco dining, corporate function facilities, 18-hole mini-golf, and other amusements.

Designed for a broad audience, ranging from beginner to serious golfers, corporate, family and social groups, Swing City is the first golf driving range in Australia to offer the Inrange ball tracking technology which provides a completely multi-dimensional golf experience.

Combining radar tracking with algorithms, the technology allows patrons to accurately record the full flight of their shot on a shorter than normal range. The ball tracking technology allows players to not only improve their game, but also to compete in a range of challenges, including games, longest drive, nearest the pins and virtual play on many of the world’s most famous golf courses.

The truly immersive experience will appeal equally to serious practice players wanting detailed shot analysis, training tips and match play simulation; someone holding a club for the first time; or family and friends having a fun night out using the multiple game-play options.

Speaking at today’s opening, Mulpha Chief Executive, Greg Shaw stated “Swing City is a game-changer, for golf range-play, and for sporting and hospitality facilities in Norwest and the broader Hills district.

“Mulpha has combined our specialist operating experience in Hospitality, Entertainment and Leisure with our proven track record in development to create a truly unique concept.

“It offers a broad range of golf, leisure and entertainment facilities in a family-friendly environment to meet the growing demand in the area while making golf fun, easy and accessible for a broad range of players.

“As the Master Developer of Norwest, Mulpha is excited to bring this leading-edge entertainment facility to support the rapidly growing Norwest residential and corporate community while creating new employment opportunities in the area.”

Mulpha partnership with Golf Australia
Mulpha has partnered with Golf Australia to create a $60 million Play Golf Fund to facilitate development of additional venues on both public and private sites.

Under this structure. Mulpha will provide landowners with a complete turnkey solution to deliver the capital, planning and development required and ongoing management under long term leases to revitalise existing ranges, golf courses, public recreational facilities and private land.

Shaw noted “we also see many opportunities to work with commercial landowners to activate retail and office precincts.

“Importantly the Swing City concept will appeal to all ages and demographics and vastly broaden the use and community benefit of public facilities that have often been under-utilised or utilised by only a small segment of the community.”

Shaw added that “discussions are currently underway with a number of local councils, golf courses and private landowners for future Swing City sites.”

Welcoming the new venue, Golf Australia Chief Executive, Golf Australia stated “Swing City is a fantastic addition to the Sydney golf scene. It’s a state-of-the-art golf entertainment facility in the north-west that offers something special for golfers of all ages and abilities.

“Across the country, we continue to see tremendous growth in golf participation - on and off the course. Full credit to Mulpha for responding to golf's increasing popularity and investing in a brilliant facility that includes a driving range, a mini golf course, and other great entertainment options.”

James Cooper, Managing Director of Avid Sports, went on to say “we are proud to be the first to bring the Inrange® experience to Australian shores. Their industry leading technology perfectly matches our ambitions - to make practice more rewarding and bring families and friends together in a golf orientated entertainment venue.”

Images: Swing City's 40 bay driving range (top), Mulpha Chief Executive Greg Shaw with Mayor of the Hills Shire, Dr Peter Gangemi and Golf Australia Chief Executive James Sutherland at today’s opening (middle) and the trio teeing off to officially open Swing City in Norwest (below).

About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.

With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.

Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.

In addition to publishing, Nigel speaks on marketing communications at a range of industry events.

He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).

In 2020, he launched the new Asian Leisure Business website.

As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

His philosophy on life is to be kind to all and to indulge those that you love.

His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring a little pug named Stella.

Click here to connect with him via LinkedIn.