Myzone has announced the appointment of ex-Nike brand leader and former international hockey player, Kerry Williams, as its new Chief Marketing Officer.
Having just returned to work following the birth of her second child, Williams joins Myzone to drive its next stage of growth and development around the world.
Having earned World Cup, Commonwealth Games and European Championship medal wins from a 96-cap England and GB international sporting career, during 12 years with Nike, Williams embraced leadership and growth through roles including Training Brand Director, Head of Brand Events and Global Football Brand Manager.
Familiar with start-up and scale opportunities, Williams has also consulted across businesses such as Marchon, WIT, ATHX, Studio 6, the Training Club and Herd Brands.
Announcing the appointment, Myzone Chief Executive and founder, Dave Wright advised “we searched for a rockstar CMO and we have certainly found one.
“Kerry’s experience and approach fits perfectly with the team, and is exactly what we need for the future. Throughout the exhaustive process, where every applicant for the position was to such a high standard, she’s exceeded expectations and risen above.
“We are so excited to have Kerry on board to help transform the Myzone brand to be better able to communicate the fabulous benefits of physical activity, heart rate training and innovative technology to our wonderful community across 92 different countries.”
An advocate for equality, diversity and inclusion, Williams (pictured) is also the trustee of Badu Sports, a charity using the power of sport to change the lives of underprivileged communities across London, with a passion for getting people moving.
Looking forward to her new role, Williams noted “my career to date has focused around making movement accessible, engaging and inspiring for all.
“Myzone provides connected fitness solutions, wearable technology and supportive communities to achieve just that, helping people all around the world to move, whether they’re just getting started, trying to reach a health and wellness goal or hitting peak performance.
“Promoting movement based on personal effort is the unlock to a healthy happier world, and I am beyond excited to ensure this belief is felt across every marketing touchpoint. I cannot wait to see what our collective effort can achieve in the coming years.”
Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.
With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.
Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.
In addition to publishing, Nigel speaks on marketing communications at a range of industry events.
He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).
As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.
Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.
His philosophy on life is to be kind to all and to indulge those that you love.
His passions include family, Newcastle United and motorcycles (especially British ones) as well as caring for Stella the pug.
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