AusLeisure

Mitsubishi Motors Australia will continue as the NBL’s Major Partner and Official Vehicle Partner after a new deal was agreed that will extend the sponsorship through to the end of the competition’s 2027/28 season.

The new deal strengthens the already strong connection between the two brands.

Mitsubishi Motors Australia was a major partner of basketball and the NBL for nine years, beginning in the early 1990s, and returned as a Major Partner of the NBL in 2023. Since then, the award-winning car manufacturer has played a key role in helping the league drive significant growth across the basketball landscape.

Announcing the sponsorship extension, NBL Chief Executive, David Stevenson stated “we are thrilled to have Mitsubishi Motors Australia extend the partnership for another three years.

“Mitsubishi Motors’ continued support and long legacy with the NBL has led to significant gains on and off the court and we look forward to that continuing well into the future. Together we have helped connect and engage with fans existing and new, and we know there are even bigger and better things to come.

“Two of the most important aspects of the NBL are a commitment to families through community engagement and innovative thinking pushing the limits on what we can achieve, and we share those priorities with Mitsubishi Motors, which is a key pillar in driving the partnership forward.

“We are experiencing unprecedented growth in TV viewership, attendances and digital engagement. As we celebrate all those achievements and many others, we acknowledge we wouldn’t be in this position without the incredible support of global powerhouse brands like Mitsubishi Motors.”

Mitsubishi Motors Australia is part of Japan’s Mitsubishi Motors Corporation.

Image credit: NBL.

Related Articles

24th December 2024 - NBL set to stage two fixtures on Christmas Day

26th November 2024 - NBL hands out lifetime ban to spectator

9th November 2024 - NBL welcomes rise in viewing and game attendance

9th October 2024 - 54 becomes partnership sales agent for NBL’s Illawarra Hawks

13th August 2024 - IMG report identifies key trends in global events and sponsorship

9th August 2024 - NBL Commissioner Jeremy Loeliger to step down

27th May 2024 - dentsu Sports Analytics and Fonto launch new sponsorship tool

24th May 2024 - NBL partners with WNBL and Basketball Australia to deliver inaugural ‘HoopsFest’ initiative in Perth

11th May 2024 - NBL agrees new media deal 

4th April 2024 - NBL reaches new highs through 2023/24 season

12th February 2024 - Global sport sponsorship market set to grow by US$22.6 billion in years to 2027

8th December 2023 - NBL to conduct review into power outage that impacted Cairns Taipans v Sydney Kings match

22nd November 2023 - NBL enjoys early season growth

13th October 2023 - NBL breaks attendance records in new season

18th August 2023 - Spalding to continue its association with NBL for multiple years

26th July 2023 - NBL to make Australian sporting history with Christmas Day games

30th May 2023 - NBL welcomes return of Mitsubishi sponsorship

22nd April 2023 - NBL exploring sale of Tasmania JackJumpers

21st April 2023 - AFL’s David Stevenson named new NBL Chief Executive

21st October 2022 - Sponsorship’s new paradigm

24th May 2022 - ASEAN Football Federation announce Mitsubishi Electric tournament sponsorship

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.