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read moreWith a spiritual edge that focuses on mindset and soul, Pink and Savage has entered the activewear market, with a unique selling point that sets it apart from the competition.
According to Pink and Savage co-founder Letisha Malakooti, the brand aims to inspire and motivate women to co-create their best lives through mindset, movement and energy alchemy.
Introducing the 'impact brand', Malakooti explains, Pink and Savage’s other co-founder is “an invisible higher-dimensional being” called PINK who, she advises “has a mission is to inspire and motivate girls worldwide to raise their vibration and co-create their best lives.
“With mental health issues on the rise, the brand hopes to help women combat stress, burnout and feelings of overwhelm.”
Pink and Savage's apparel is designed with meaning and purpose, from the tagline, ‘Visualise the Future you’, to the gold heat press message on the inside of the apparel, which reminds girls to ‘Believe in their Dreams’.
The brand's packaging also signs off with an empowering message from PINK.
As a start-up, Pink and Savage is looking for fellow business owners within the mindfulness, wellness, and fitness industries to collaborate with. The team is interested in inspiring women to boss up and co-create their best lives, and is open to stocking their apparel, partnering up to run events, giveaways, collaborations and more.
Malakooti goes on to say "the time is now to make an impact in our communities rather than contributing to a culture that promotes toxicity with no substance."
Pink and Savage is interested in connecting with like-minded individuals who share similar beliefs and values in the fitness, wellness and higher-consciousness spaces.
Those interested should email: info@pinkandsavage.com or go to www.pinkandsavage.com
Image credits: Pink and Savage.
5th May 2023 - Ignite Fitness Business to expand with new Group Fitness Summit in 2024
2nd May 2023 - GapMaps survey shows net reduction of seven fitness clubs across Australia in last quarter
2nd May 2023 - FILEX transforms to meet demands of a new age of fitness education
24th April 2023 - Planet Fitness looks to ‘shake up the Victorian fitness industry’
20th April 2023 - Fernwood Fitness founder Diana Williams named as winner of Fit Summit Lifetime Achievement Award
16th March 2022 - Active wear brand Ryderwear announces plans to open 12 gyms across Australia
16th July 2020 - Lorna Jane accused of ‘cynical exploitation’ of Coronavirus fears to sell active wear
6th February 2018 - Only a quarter of female active wear market loyal to specific brands
7th March 2017 - Australian active wear sales predicted to soar
29th June 2016 - New research shows women want fashion and function in active wear
7th April 2016 - Comedy group parodies the active wear trend
20th May 2015 - Research to explore trends in female consumers’ purchasing of active wear
11th October 2014 - Country Road launches Active wear range
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