New leadership for Snap Fitness and Fitness on Demand to drive new 'strategic vision'

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New leadership for Snap Fitness and Fitness on Demand to drive new ‘strategic vision’

January 31, 2019

Fitness / Retail / Technology /

Lift Brands, the parent company of global fitness franchises and brands - including Snap Fitness, YogaFit and Fitness On Demand - has made changes to its management team in order to drive a new strategic vision during 2019.

Peter Taunton, Lift Brands' founder and Chief Executive, is stepping down to take up the role of non-executive Chair - described as a strategic advisory role.

Current Chief Operating Officer Tom Welter will lead the US-based group on an interim basis, as it conducts a "thoughtful and thorough" search for a permanent Chief Executive.

Since its launch in 2003, Lift Brands has grown to more than 2,000 franchise locations across 27 countries, with sites in the US, Australia, New Zealand, Canada, Spain, and the UK. It opened more than 100 locations across its portfolio last year.

The change in leadership is part of plans to ring in "significant changes" in 2019.

These include a focus on functional fitness and HIIT, new club designs and enhanced support of members.

Taunton explained “my personal journey has been a remarkable and gratifying one.

“I’m extremely proud of the company’s growth and the talented leadership team.

"Building and handing off a company to capable hands is the dream of every entrepreneur. The future for Lift Brands is incredibly bright.”

Image: Peter Taunton, Lift Brands' founder and Chief Executive.

2nd November 2018 - Virtuagym partnership sees Fitness On Demand integration

21st September 2018 - Snap Fitness franchises around the world to use Myzone technology

18th July 2018 - Fitness On Demand’s virtual fitness platform to deliver Zumba workouts

11th October 2017 - Fitness On Demand and SH1FT to give fitness studios access to high intensity functional training

31st August 2017 - Snap Fitness offers ‘less intimidating environments’ for older exercisers

24th March 2017 - Fitness On Demand reinvents GROUP Training

29th November 2016 - Double awards for Queenstown’s Snap Fitness club

25th August 2016 - Fitness On Demand helps reinvent the hotel fitness centre experience

21st August 2016 - Fitness On Demand maintains recognition as fast-growing business

18th August 2015 - Snap Fitness partners with Qantas for members to earn frequent flyer points

15th November 2012 - Snap Fitness introduces altitude training at Morningside gym

30th October 2012 - Snap Fitness celebrates 100th Club opening in Australasia

4th October 2010 - Snap Fitness plans for 200 clubs

7th December 2009 - Snap Fitness to flex more muscle in India

27th May 2009 - Snap Fitness to expand into Australia and New Zealand

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