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read moreMelbourne’s new major festival 'Now or Never' will deliver the first large-scale live music performance in the historic Royal Exhibition Building in more than two decades.
The Royal Exhibition Building has been unveiled as one of the festival’s major venues and will play host to a cutting-edge line-up of local artists and international headliners during the inaugural 17-day event.
The festival will transform Melbourne with immersive experiences of art, ideas, music and technology in August and September.
Melbourne City Activation portfolio lead Councillor Roshena Campbell shares “Now or Never will explore the intersection of art, ideas, sound and technology – and we’re so excited to announce the Royal Exhibition Building as one of our major event hosts.”
“Set to attract more than 200,000 visitors to the city, this inaugural festival will add to our vibrant creative scene and invite even more visitors to explore the best of what our wonderful city has to offer.”
Highlights from the Now or Never music program under the building’s spectacular cathedral ceilings include:
The Royal Exhibition Building will also play host to Never Permanent, presented by the internationally acclaimed design festival, Semi Permanent. The to-be-announced line-up will be stacked with thought-provoking keynote speakers and panel sessions featuring leading creative visionaries.
Semi Permanent Founder, Murray Bell adds “Never Permanent brings together the best creatives and innovators from around the globe, and we can't wait to offer our platform to these world-renowned names in the industry."
“This line-up for Never Permanent is shaping up to be one of our best yet, and we’re thrilled for this to be a part of Now or Never."
Now or Never will also feature immersive art installations at venues and locations across Melbourne – including the city, Docklands and Carlton - between Thursday 17th August and Saturday 2nd September.
For more information on the first program announcement, or to buy tickets, visit Now or Never.
Now or Never’s full program will be revealed in late June.
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25th July 2022 - Melbourne Royal Show set for September return with major live music program
1st July 2022 - Queensland live music and performance industry continues to receive financial boost
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31st May 2022 - Leading promoters fearful of rising cost pressures on live music
11th May 2022 - Industry bodies unite to release plan for next Federal Government to back live music
9th May 2022 - Victorian Government partners with CrewCare to deliver training for Live music industry
25th March 2022 - Queensland’s live music sector recovery supported with latest round of funding
15th March 2022 - Live music industry set to experience significant growth in the Asia-Pacific region
14th March 2022 - New $6 million live music precinct to open in Adelaide
1st February 2022 - NSW Government announces $85 million funding to support performing arts and live music
28th January 2022 - Queensland Government continues to support live music industry in 2022
14th November 2021 - Victorian Government reveals event insurance scheme in move to revive live music
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