OneFitStop reveals rebranding as Hapana

April 5, 2022

Leading fitness business solutions provider OneFitStop has announced that it will trade under a new name, Hapana, while also introducing a new logo and brand identity.

Launched nine years ago with the intention of serving personal trainers, the business has since evolved to delivering an enterprise end-to-end platform for enhanced member engagement and business management solutions to growth focused fitness businesses.

Today, over 60% of Hapana’s fitness brand customers are multi-site operations who are enjoying the full scope of the company’s platform.

The rebranding initiative was jointly led by company Chief Executive Jarron Aizen (pictured below) and Chief Revenue Officer Corey Loehr with Singapore-based Shift Partners undertaking the project and the results proved to be a fantastic choice in a strategic decision for our future.

With the need for change originating from a strategic review including customer feedback and the rapid adoption of the platform in a fitness market limited with choice for true innovation, Aizen advised “it’s not a decision taken lightly to rebrand a successful business. Yet, the time was right to evolve our marketing to convey the deep and rich offering built by our technology and development teams.”

The new name symbolises the company’s position as an industry innovator offering both boutique studios and large format clubs the opportunity to embrace technology that drives an integrated member engagement both in the club and on demand.

Expanding on this, Leohr added “I would explain our offering to new clients and friends, and they told me that our current brand messaging didn’t tell the same story.

“That’s when I fully appreciated that our innovative technology capability created through two business pivots, required an equally compelling and innovative story - especially for new clients and equally for new people joining our team."

The Hapana brand
The rebranding includes a new name Hapana, a redesign of the company’s website, new logos and product naming as well as new visual codification.

The name Hapana is derived from the words ‘haptic’ and ‘ananta’ in Sanskrit ( अनन्त ). The company chose it because it symbolises its aspiration to deliver a platform that intuitively lets studios and clubs make deep connections with their audiences through a sense of touch (haptic) whilst creating eternal and endless (ananta) experiences.

Click here to contact Hapana via their entry in the Australasian Leisure Management Supplier Directory.

4th April 2022 - Free webinar to cover potential for fitness careers

31st March 2022 - BFT launches bespoke heart rate system for group training

29th March 2022 - New Chair and Vice Chair for Global Health and Fitness Alliance

29th March 2022 - Inspiring FILEX Leadership Summit brings key stakeholders together

25th March 2022 - Fitness and Lifestyle Group names former Audible Director as Marketing and Public Relations Head for Australasia

23rd March 2022 - Mindbody reveals global agreement to back boutique fitness chain TRIB3

16th March 2022 - Fuel Women’s Fitness Business Summit set for April return

13th March 2022 - Five sales tips to turbocharge gym and fitness club conversion rates

24th January 2022 - Fitness and Recreation Industry Technology Summit 2022 to be an online event

10th January 2022 - Fitness technology company Myzone reaches US$102 million valuation after new investment

2nd December 2021 - Keepme named platinum partner for Fitness and Recreation Industry Technology Summit

6th August 2021 - Fitness Technology Summit to start in virtual format next week

22nd June 2021 - OneFitStop makes Global Chief Customer Officer appointment

15th February 2021 - Boutique gym brand REVL reports membership rise

24th April 2015 - OneFitStop launches upgraded fitness technology platform

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.