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Leading fitness management software system Perfect Gym Solutions has announced that it now offers an integration with the popular wellness lifestyle application ClassPass.

Simple to use for both consumers and clients the integration gives non-members using the ClassPass app to attend classes at a centre or facility without committing to full time memberships.

As a result, Perfect Gym Solutions Marketing Specialist, Laura DiBiase explains “your gym can enjoy a surge in additional revenue from these ClassPass guests without the headache of administering day passes or backlogging new client information.”

DiBiase adds that “the fitness industry is undeniably experiencing a consumer-driven transition (and) facilities need to be as responsive and catering to their clients' needs in order to stand out among the competition.

“ClassPass takes that consumer preference a step further by providing users a platform to completely individualize their fitness schedules through as many different classes at different style of gyms as they please.”

Explaining the benefits of using ClassPass, DiBiase advises “at first glance, it may be easy for gyms to perceive ClassPass as a threat to their business. Gyms primarily rely on memberships for the core of their revenue and ClassPass’s central business goal is to make gym memberships irrelevant.

"However, in practice, ClassPass’s target audience and appeal does not disrupt traditional gym business as it would initially appear. Most ClassPass users fit a different customer profile than traditional gym members: they prefer taking a variety of different classes instead of independent gym time with their own routines. Therefore, the majority of ClassPass users would opt for Boutique fitness classes over traditional gym memberships in the first place.

“Additionally, since many ClassPass bookings are performed through the app’s location settings, many users prioritize finding gyms as close and convenient to them as possible. This priority indicates how these members may not take advantage of traditional gym memberships or attend regularly if the facility was not easily accessible to them on that exact day.

“Instead, your gym benefits from exposure and sampling from clients who would likely never consider your gym in the first place. Especially for more unique alternative boutique clubs who are building their brand, ClassPass exposure can open you to new demographics. What’s more, if ClassPass clients enjoy your classes and regularly attend, they may even become full-time members, boosting your customer acquisition without any marketing on your end.

“With ClassPass handling the client databasing, payment procedures, and class policies like cancellation or no-shows, your gym enjoys great additional revenue without any administrational headaches. ClassPass enforces strict cancellation/absence fees, handling the most unpleasant client-facing discussions for you and still compensating your gym.

“Furthermore, if ClassPass users enjoy your classes, they become instant effortless marketing through word of mouth referrals or inviting friends to take your gym’s classes together. The more consumer buzz around your classes, the more your gym’s reputation will grow.”

ClassPass allows users to bypass committing to a gym membership by using the app to sign up for independent classes of gym visits instead. This application uses the member’s exact location to connect them directly to local fitness classes offered from partnering gyms, effectively bringing convenience exercise options and flexibility directly to the consumer.

Click here to contact Perfect Gym Solutions Pty Ltd via their entry in the Australasian Leisure Management Supplier Directory. 

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