AusLeisure

Phillip Island’s penguins have over the last week gained the attention of a worldwide audience with unprecedented global media coverage.

The UK Daily Mail Online was the first to release the “Great Little Penguin Race”, narrated by BBC’s sport commentator Andrew Cotter, put together by the creative team at Phillip Island Nature Parks, supported by Visit Victoria.

This video has since gone out to an audience of over 400 million people worldwide, acquired over 54.2 million unique views, and has been shown in over 20 countries including UK, US, France, India, Canada, Brazil, Finland and more, and continues to be shared on social media.

3AW broadcaster Neil Mitchell told his Melbourne audience after playing the videos’ complete audio twice on his radio show that “this funny video may give Victoria a much-needed tourism boost when international travel resumes…this will be one of the greatest promotions you’ve ever seen for Phillip Island’’.

The week was book-ended by Tourism Australia’s Live from AUS campaign, which featured live crosses over the whole weekend to destinations and experiences round Australia, with the Penguin Parade featured as the only Victorian tourism attraction among a host of iconic Australian destinations such as Uluru and the Great Barrier Reef.

Tourism Australia’s team put together a fun bedtime story for the Penguin Parade live-cross at 6pm last Sunday night (17th May 2020), narrated by Michael ‘Wippa’ Wipfli. The video has already amassed over 530,000 views, and more views are sure to follow, as Tourism Australia continues to promote this campaign to their audience of 12 million people all around the world.

Phillip Island Nature Parks continues to plan for, and looks forward to, welcoming visitors back to its nature-based experiences when the time is right, and showcasing the Island’s unique wildlife and stories of conservation success.

Related Articles

21st April 2020 - Phillip Island trains terrier pup to protect wildlife

5th March 2020 - Upcoming Australian GT race at Phillip Island cancelled

12th December 2019 - Phillip Island Nature Parks introduces exclusive pass for locals

18th September 2019 - Phillip Island marks anniversary release of Eastern Barred Bandicoots

14th August 2019 - Phillip Island Nature Parks pays tribute to the World’s Rangers

29th July 2019 - New Phillip Island Penguin Parade visitor centre opens

27th June 2019 - New visitor centre set to open at Phillip Island’s Penguin Parade

22nd September 2017 - Fox-free Phillip Island to play key role in bandicoot conservation

12th July 2017 - New partner brings food and beverage expertise to Phillip Island Nature Parks

30th March 2017 - New Chief Executive named for Phillip Island Nature Parks

20th December 2016 - Phillip Island Nature Parks head named new Parks Victoria Chief Executive

4th December 2016 - Phillip Island Nature Parks launches three new Island EcoBoat tours

13th September 2016 - Phillip Island Nature Parks contribute $498 million to Victoria’s economy

29th July 2016 - Record year for Phillip Island’s penguins

24th March 2016 - Phillip Island Nature Parks welcomes visiting Rangers

15th March 2016 - Community makes the most of new features at Phillip Island Nature Parks

1st January 2016 - Antarctic Journey experience opens on Phillip Island

30th October 2015 - Phillip Island’s National Surfing Reserve of the Year

4th September 2015 - Green Army marches on Phillip Island

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