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With demand for Pilates booming, Revo Fitness is offering members round-the-clock on-demand access to reformer Pilates at its new facility in the eastern Melbourne suburb of Knoxfield.

Opened on Tuesday (25th March), the club features the suburb’s only 24/7 reformer Pilates studio.

Mindful of reformer Pilates being one of the fastest-growing trends in Australian fitness - with the industry projected to more than double in value by 2031 - in February this year alone, Revo Fitness recorded more than 151,000 classes on their reformer beds nationwide, highlighting the workout’s explosive growth.

According to leading reformer Pilates equipment provider Your Reformer, the surge in popularity is due to the modernisation of reformer workouts and a shift towards holistic movement practices.

Your Reformer founder, Emma Stallworthy explained “reformer Pilates is unique in its ability to be both inclusive and adaptable, making it suitable for people at all fitness levels.

“It’s also an invaluable tool for women navigating key life stages - such as pregnancy, postpartum, perimenopause and menopause - and is embraced by athletes globally for improving sports performance by reducing muscle imbalances and increasing core strength and mobility.”

Hearing this demand from members, Revo Fitness started offering on-demand, 24/7 reformer Pilates at select locations since the start of 2023.

Now, Knoxfield local can access The Studio - a self-run, on-demand reformer Pilates and recovery space open 24/7, offering members unlimited access to 15 reformer beds, five massage chairs, an Evolt body scanner and muscle therapy and recovery equipment.

Revo Fitness founder and Managing Director Andrew Holder said opening Knoxfield is the continuation of a broader vision to redefine how Aussies engage with fitness.

Holder noted “fitness should be accessible, empowering and tailored to modern lifestyles, fitting into everyday life.

“Demand for high-quality, 24/7 convenient access to exercise options like reformer Pilates is higher than ever.

“We are on a mission to break down barriers to quality fitness - making it easier and more affordable to access, with no fuss.”

Revo Fitness Knoxfield offers an expansive 1,180 square metres facility also equipped with 11 squat racks, a dedicated circuit training area featuring HIITFIT - which delivers fresh workouts daily - Tempo mat Pilates, and a full suite of cardio and strength equipment designed to cater to every fitness level and goal.

The new club kicks off Revo’s most significant Victorian expansion with 14 new gyms across Victoria with a total of 25 openings nationwide in 2025.

As part of the 25 in 2025 campaign, Revo is set to open additional highly anticipated locations in Frankston and Nunawading this year.

Revo’s footprint will expand to 77 locations by December with a bold trajectory towards 100 gyms nationwide by 2027.

As of last week, Holder was named #11 on the Business News Australia - Top 100 Young Entrepreneurs list.

Holder is contributing to a feature on young entrepreneurs in fitness in the April 2025 issue of Australasian Leisure Management.

Images courtesy of  Revo Fitness.

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