Roy Morgan survey of Club Lime members reveals mental wellbeing as their top fitness objective

February 24, 2023

Fitness / Marketing / Wellness /

An independent survey of Club Lime members undertaken by market research company Roy Morgan has seen 67% agree that their membership of the health club brand is a necessity, not a luxury.

Commissioned by Viva Leisure to understand the lifestyle of Club Lime members, other highlights from the survey saw 80% agree that their membership helps them save on future costs associated with ageing and illness and that the top three reasons Club Lime members engage in health activities are mental wellbeing (71%), achieving a personal fitness goal (59%) and to lose weight (51%).

86% agreed their membership is important to their overall wellbeing, 81% of members are satisfied with their membership, 89% of members agree their Club Lime membership helps reduce their daily stress and, in a rising cost environment, 66% will cut back on eating out and takeaways, 65% will cut back on new clothes and shoes, while only 25% will cut back on gym and health costs.

Commenting on the performance, Viva Leisure Chief Executive and Managing Director, Harry

Konstantinou explained “at Viva Leisure, we are invested in each and everyone of our member’s health journeys. We are excited to continue growing and providing exceptional health club services to more Australians around the country.

“Whether that’s keeping their stress levels in check, or working towards a fitness or weight loss goal, we have an option for everyone.”

Als revealed as part of the Viva Leisure’s half year financial report on Thursday, the company is undertaking its largest investment in technology to date, with $1.4 million invested in development costs for its member Hub, Viva Pay and other technology projects in the current half year.

The group advised that its Viva pay technology is in testing phase now and is expected to launch before the end of the financial year.

The project is expected to deliver significant upgrade to franchisee data analytics and reporting and

management capabilities to strengthen entire network.

A copy of the full Roy Morgan report is available on the Viva Leisure website. https://vivaleisure.group/RMSurvey2023

23rd February 2023 - Viva Leisure reveals 98% profit rise as group footprint rises to 338 locations

5th January 2023 - Viva Leisure launches industry first Club Lime Flex app

7th November 2022 - Viva Leisure’s Harry Konstantinou explains fitness as a lifestyle philosophy

9th September 2022 - Viva Leisure financial results for July and August 2022 exceed management expectations

18th August 2022 - Viva Leisure financial results show income for last half year exceeding previous guidance

16th June 2022 - Viva Leisure generates $10 million in monthly revenue through May

21st April 2022 - Chair and new Independent Non-Executive Director appointed to lead Viva Leisure

5th April 2022 - Viva Leisure extends employment agreements for key executives

4th April 2022 - Viva Leisure makes key appointments to lead franchise expansion

25th February 2022 - Viva Leisure network expands to 329 locations but lockdowns result in fall in revenues during last half year

2nd November 2021 - All Viva Leisure locations now open

6th October 2020 - Roy Morgan study shows growth of NRL’s supporter base

31st January 2023 - AIS Mental Health Audit reveals more Australian athletes are prioritising their mental wellness

4th October 2022 - Rebel and Lifeline launch campaign ahead of World Mental Health Day

10th August 2022 - AUSactive webinars to offer mental health support

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