78081

Leading 24/7 fitness franchise Snap Fitness has partnered with Mystery Shopping for Fitness Businesses to launch a monthly mystery shop program aimed at elevating performance and maintaining a competitive edge.

Snap Fitness becomes the largest national fitness brand to roll-out the monthly mystery shop program, across its 260+ clubs in Australia.

With record franchise enquiry and new club openings spearheading Snap Fitness’ growth, the business is focused on ensuring optimal operational performance to ensure member experiences are meeting brand high standards regardless of location.

Snap Fitness National Operations Manager Sam Wiltshire said the launch of the mystery shop program with Mystery Shopping for Fitness Businesses was not only about ensuring an elevated level of customer service and club experience for members, but also improving performance and ongoing education of frontline staff.

Wiltshire noted “our customers are our biggest priority and the more we, as a global business, can do to provide them with a positive experience and exceed their expectations, the better it is for everyone – especially our franchisees.

“Brand loyalty and reputation are particularly important for Snap Fitness and the monthly mystery shop program will ensure we continue to focus on these vital aspects of our business.

“By providing a frequent and comprehensive summary back to each club or franchisee, as well as our operational team, we can regularly review and look at key operational trends and provide relevant ongoing training.”

Mystery Shopping for Fitness Businesses General Manager Lisa Lord said mystery shop programs were important for franchise businesses as they ensure consistency across multiple touch points.

Lord advised “consistency is the key and franchise businesses depend on providing a uniform experience to uphold their brand reputation. Mystery shopping will assist in identifying if each location is meeting brand standards, maintaining a competitive edge and delivering excellent service to prospects and members.

“An effective sales process can make, or break membership drive and mystery shopping will help franchisees fine tune their pitches and provide valuable feedback for ongoing training and development.

“Mystery Shopping for Fitness Businesses was launched by Active Management as a dedicated brand in 2020 and today our mystery shop program provides invaluable insights to elevate sales standards and set fitness businesses apart.”

AUSactive Chief Executive Barrie Elvish said it was commendable to see Snap Fitness focused on continual improvement across their network and added “we’ve seen some fantastic growth across our industry in recent years, including Snap Fitness and it’s important we continue to set a high standard of service as this accelerates.

“Snap Fitness’ mystery shop program is a great example of a franchise network understanding the importance of continual improve.

“Frequent feedback from members to franchisees helps businesses improve and this ensures the bar remains high when we look at confidence in our sector and the credibility of brands and operators we have nationwide.”

For more information about Snap Fitness

Image top. Credit: Snap Fitness; Image below: Mystery Shopping for Fitness Businesses

Related Articles

15th November 2024 - AUSactive set to engage Federal politicians in 2024 Fit for Office initiative

9th November 2024 - AUSactive to rollout Million Moves initiative in Western Australia

30th October 2024 - AUSactive award winner Mish Wright calls out misogyny in Fitness Industry Education

23rd October 2024 - AUSactive unveils emerging fitness and wellness trends for 2025

21st October 2024 - Jetts Fitness welcomes AUSactive award wins

19th October 2024 - YMCA Victoria recognised with two AUSactive 2024 National Awards

16th October 2024 - AUSactive Modalities Advisory Group looks to improve industry representation

14th October 2024 - AUSactive Awards 2024 Winners announced at sold-out industry gala event

11th October 2024 - Belgravia Group’s Geoff Lord recognised with AUSactive Chair’s Award

7th August 2024 - Mystery Shopping For Fitness Businesses offers rewards for staff members who deliver the perfect tour

29th April 2024 - Snap Fitness records 504% increase in franchise enquiries

13th February 2023 - Snap Fitness expands into Singapore

3rd October 2022 - Snap Fitness collaborates with LIVIN for National Mental Health Month

8th June 2022 - Snap Fitness collaborates with Apple to launch global initiative

7th June 2022 - Western Australia’s largest Snap Fitness opens in Fremantle

25th March 2022 - Dame Valerie Adams named as ambassador for Snap Fitness New Zealand

21st March 2022 - New Auckland North Shore gym the largest digitally connected Snap Fitness club in New Zealand

28th February 2022 - Snap Fitness 24/7 named best fitness franchise at Global Franchise Awards

20th December 2021 - Snap Fitness looks to ongoing innovation to drive future growth

18th October 2021 - Snap Fitness partners with LIVIN during Mental Health Month

20th July 2021 - Lift Brands honours Snap Fitness and 9Round franchisees and employees at APAC region awards

27th January 2021 - Snap Fitness starts 2021 with nine new clubs in nine weeks

20th August 2020 - Snap Fitness strengthens global leadership team

24th October 2019 - Lift Brands introduces mentoring program to help investors achieve Snap Fitness and 9Round franchise ownership dreams

18th July 2014 - Mystery shopping helps Anytime Fitness shape up

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.