Sue Sullivan joins team at Reliance Risk New Zealand

March 13, 2024

Venue and event risk management consultancy Reliance Risk has announced the appointment of Sue Sullivan to its New Zealand business in a sales and consultancy role.

With a background of over 30 years in tourism and events, Sullivan has held management and leadership roles in transport, tourism attractions and activities, adventure tourism, business events, incentives and conferences.

Commenting on her new role, Sullivan (pictured) advised "Reliance Risk has been one of, if not the leading risk consultancy to the venues, events and tourism industries over the last 17 years both in Australia and New Zealand.

“I welcome the opportunity to work with Reliance's experts, including Adam Lynch here in New Zealand. I bring my own experience of event risk management along with tourism risk management from an operator's perspective and look forward to the year ahead.”

Wayne Middleton, joint owner of Reliance Risk NZ says he worked with Sullivan for a several years in her role as Chief Executive of CINZ (now BEIA - Business Events Incentives Aotearoa) in the development of the risk management plans with a focus on the MEETINGS trade exhibition after the Health and Safety at Work Act 2015 created significant changes to the landscape in New Zealand.

Middleton explains "Sue embraced the changes and was at the forefront in delivering this to the BEIA members and wider industry. We welcome her to the team, with her experience across many industries and commitment to customer service.”

With Sullivan’s broad experience including a strong commitment to health and safety at all levels, with a real focus on the safety of people, Sullivan added “people including clients, staff and guests are at the heart of what we do. Without people, we have no business.

“Sue has proven experience in business's strategy and growth, process, change management and has an extremely strong client focus.”

25th January 2024 - BEIA invites hosted buyers to Rotorua for MEETINGS 2024

14th November 2023 - BEIA MEETINGS secures carbon zero certification

4th July 2023 - Rotorua named host city for Business Events Industry Aotearoa’s MEETINGS 2024

3rd February 2023 - Wayne Middleton to take up role as Global Vice President of Risk for Momentus Technologies

8th February 2021 - Reliance Risk announces opening of New Zealand office

18th November 2020 - CINZ to change name to Business Events Industry Aotearoa on 1st December 2020

12th November 2020 - Reliance Risk partners with Pandemic Protect to launch Venue COVIDSafe products

5th October 2020 - CINZ advises business events given green light across New Zealand

22nd September 2020 - CINZ organises new one-day business events industry showcase in Auckland

17th September 2020 - CINZ appoints Ani Santos as Communications and Projects Coordinator

11th September 2019 - CINZ Chief Executive Sue Sullivan to move to new role at Christchurch and Hanmer Attractions

15th May 2019 - Reliance Risk to provide event safety and risk management services at Brisbane’s Suncorp Stadium

1st February 2017 - Reliance Risk marks 10 years of helping sport, venues and major events manage risk

4th June 2014 - Steve Hevern and Wayne Middleton win VMA Professional of the Year awards

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.