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Surfing Australia has announced a new partnership for the 2022/2023 season with retailer Harvey Norman becoming its the Official Lifestyle Partner.

The partnership will see Harvey Norman compliment their support of surfing to encompass Boardrider clubs around Australia, as well as celebrating the pioneering women of surfing and providing a pathway for future female stars.

Harvey Norman will kick off the partnership as a Supporting Partner of Australia’s biggest and most prestigious grassroots surfing event, The Hyundai Australian Boardriders Battle.

The event begins on the Gold Coast on 3rd September and then travels around the country throughout the year, culminating in the Grand Final in February 2023 where the best Boardrider Club in Australia will be crowned.

Harvey Norman will also own the Team Harvey Junior division, as well as creating on-site consumer activations across the series.

They will also champion female surfers through a new Mentoring Camp developed with seven times World Champion and Surfing Australia’s Chair, Layne Beachley. The Camp will bring together some of Australia’s most promising female rising stars to experience mentoring, coaching and media training from some of Australia’s best experts.

Harvey Norman will cement their support of female surfing through sponsorship of the prestigious ‘Female Surfer of the Year Award’ at the 2023 Australian Surfing Awards Incorporating the Hall of Fame.

Welcoming the link, Surfing Australia Head of Partnerships, Clarissa Pike stated “Harvey Norman has a long history of supporting Aussie sport and athletes.

“Not only are they one of the most trusted brands in Australia, but they are also committed to being more than just a logo sponsor; Every touchpoint reflects their objectives and they work hard to find authentic integration opportunities that make a tangible difference to the sport.”

Surfing Australia Chair, Layne Beachley added “Surfing Australia are excited to share the stoke with Harvey Norman as we launch into our next Olympic cycle, Paris 2024.

“From grassroots programs to the elite, having the support of such an iconic brand helps us deliver on our purpose of a healthier and happier Australia by enriching communities through surfing. This partnership cements Harvey Norman as one of our most valuable supporters across a variety of our programs including the Australian Boardriders Battle, our juniors, our female talent pool and more.”

Image: Australian Junior Surfers. Credit: Andy Morris.

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