78305

Sydney Showground has just been announced as an official international partner of the Los Angeles Rams in a unique partnership deal that will see the event venue connected to the renowned sporting team until July 2025.

The partnership comes under the NFL’s Global Markets Program which aims to grow the NFL internationally by connecting with different sporting teams and businesses worldwide.

With the LA Rams currently having rights in Australia, China, Japan, Mexico, New Zealand and South Korea, as part of the agreement, Sydney Showground and the LA Rams will host an exclusive watch party for local NFL fans at Sydney Showground on 13th December for the LA Rams Thursday Night Football fixture against the San Francisco 49ers.

Welcoming the partnership, Sydney Showground General Manager, Darryl Jeffrey stated “Sydney Showground is delighted to be an official international partner of the Los Angeles Rams and to bring the game to life for fans here in Sydney with an official watch party.

“As a major sporting and live events venue, patron experience is at the forefront of what we do and through this partnership we will not only be able to offer something different to our patrons and clients here in Sydney but also learn from, and connect with, some of the best in the business.

“We are excited to see what this partnership will bring.”

Welcoming 300 guests, the watch party will include a meet and greet opportunity and Q&A with Rams Legend and Super Bowl XXXIV Champion Torry Holt, a visit from the Los Angeles Rams cheerleaders, a premier all-inclusive food and beverage experience, and a photo opportunity with the Rams Super Bowl LVI Trophy which they won in February of 2022 at the iconic SoFi Stadium in Los Angeles, California. 

SoFi Stadium will host the 2026 FIFA World Cup, Super Bowl LXI in 2027 and the 2028 Olympics Opening and Closing Ceremonies.

Related Articles

12th November 2024 - AFL’s GIANTS commence five-year partnership with New Balance and Belgravia Sports Apparel

23rd October 2024 - Sydney Showground welcomes array of artists over live events season

27th June 2024 - Sydney Showground partners with Clima to target event sustainability

14th June 2024 - Sydney Showground secures second successive win at MEA National Awards

12th March 2024 - GIANTS partner with War on Single Use Plastic enterprise in AFL sustainability first

7th March 2024 - GWS Giants announce ENGIE as naming right holder for home ground at Sydney Olympic Park

16th December 2023 - GWS GIANTS and Western Sydney University launch sports management course

6th September 2023 - Sydney Showground to host succession of festivals and music events

23rd August 2023 - Sydney Showground to be first Australian venue to host multi-city contemporary Chinese and arts festival

28th July 2023 - Frontier Touring to present new country music festival at Sydney Showground

9th June 2023 - Sydney Showground secures MEA’s 2021/22 Best Event Venue, capacity more than 1000

3rd October 2022 - Laneway Festival shifts to all-weather Sydney Showground site in 2023

22nd April 2022 - NFL announces General Manager appointments to lead growth in Australia along with the UK

15th February 2022 - Sydney Showground celebrates RAS bicentenary by offering incentives for new clients to run events

4th February 2022 - NFL legend Brett Favre involved with Melbourne trials of world-first concussion treatment

12th August 2021 - Darryl Jeffrey appointed General Manager Sydney Showground

9th July 2021 - Sydney Showground General Manager Peter Thorpe announces retirement

20th August 2018 - NFL draft event to be held on the Gold Coast

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.