AusLeisure

Synergy Effect is tipping the Northern Territory as a key destination for incentives, business events and conferences for 2023 and beyond, with anticipated demand seeing the Sydney-headquartered company launching a Northern Territory office.

Synergy Effect Directors Ruth Hirst and Michael Fleck aligned with Business Events Northern Territory to launch this new presence in Alice Springs.

With business events and incentives bouncing back with over 80% of domestic¹ and international² business decision makers already planning events – MICE industry expert, Ruth Hirst, from Synergy Effect notes “we are seeing a strong shift towards events and incentives that provide truly unique, personally enriching, meaningful experiences that promote culture, wellness, connection with nature, self and team.

“Australia’s red centre and top end are well positioned to deliver this sense of undiscovered exploration and money-can’t-buy activities – while still accessible from major capital cities, plus providing an experience of Australia that most would not imagine possible.  The people, places and activities are perfect for groups and really offer a unique view of Australia’s heartland.”

Michael Fleck adds “the types of activities we find to be the most impactful are those that can only be experienced as part of a group – layered activities such as a helicopter excursion over gorges to experience croc feeding and barramundi fishing, landing in a secluded canyon or waterway for a nature-to-plate dining experience where guests are involved in catching and cooking fresh produce.

“Together uncovering the beauty of sparse dessert or waterfalls and wilderness on foot. Meeting indigenous people to learn stories, cultural practices and taste traditional foods. Some of our favourite destinations in the Northern Territory are Lake Eyre, Coober Pedy, Kings Canyon, Alice Springs, Uluru, Katherine and Darwin.”

With its head-office in Sydney, Australia, Synergy Effect has been crafting captivating meetings, incentives, conferences and events – designed to awake, ignite, connect and reward –  for over 30 years.

Following demand, Synergy Effect has developed video showcases - Top End and Red Centre - a variety of program solutions to assist business decision makers to understand the variety of immersive experiences on offer when planning incentives and events in the Northern Territory:

Contact Synergy Effect’s Northern Territory office on +61 8 7093 3407; E: NTexperience@synergyeffect.com.au; synergyeffect.com.au/nt-experiences/

References

1. Tourism Australia Domestic Corporate Sentiment Research (June 2022) 

2. Tourism Australia 2022 Business Events Consumer Demand Project (June 2022) 

Related Articles

2nd December 2022 - Parks Pass to be introduced in Northern Territory in 2023

14th November 2022 - Katherine Outback Experience among attractions to secure Northern Territory Brolga award

7th November 2022 - Research highlights role of Northern Territory’s major events in boosting local economy

20th October 2022 - Northern Territory Government looks to private sector for Darwin Convention Centre Hotel development

28th August 2022 - Funding program offers additional certainty for Northern Territory event organisers

1st July 2022 - Tourism Research Australia data shows Northern Territory Tourism experiencing strong growth

22nd June 2022 - Multiple events planned across the Northern Territory

21st June 2022 - Sports and cultural events among recipients of Northern Territory’s International Student Wellbeing Grants

9th May 2022 - $86.4 million invested into Northern Territory’s tourism and events industry

5th May 2022 - Northern Territory Major Events Company receives international attention

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.