TEG appoints Simon Cahill and Jono Whyman as co-Managing Directors for SXSW Sydney

March 3, 2025

Entertainment / Events / Ticketing / Venues /

TEG has today announced that TEG’s Head of Commercial, Simon Cahill and SXSW Sydney’s General Manager, Jono Whyman have been appointed Co-Managing Directors for SXSW Sydney.

Cahill will also retain his existing commercial responsibilities and has been appointed to TEG’s Chief Commercial Officer.

These changes follow Colin Daniels' decision to step down from the SXSW Sydney Managing Director position, a role he has held since the Event’s inaugural year in Australia. Daniels remains in the TEG family, holding a position on the SXSW Sydney Board as well as being a founding Partner of Handsome Tours.

Advising of the appointment, TEG Group Chief Executive and SXSW Chair, Geoff Jones stated “first and foremost, I would like to personally thank Colin for his dedication and hard work over the years.

“Colin has done an outstanding job in building a passionate Team, successfully launching SXSW Sydney, and ensuring the vision for this world-leading Event is set for the future. His leadership has been instrumental, and I am grateful for his contributions.

“I am also delighted to welcome Simon Cahill and Jono Whyman as the Co-Managing Directors for SXSW Sydney. Both Simon and Jono have been working on the Event since day one and have both played a pivotal role in helping build one of the largest Events in the APAC region.

“I look forward to working alongside Simon and Jono to continue further expanding the Festival to new heights.”

Cahill and Whyman jointly advised “we are both honoured to step into the role of Co-Managing Directors for SXSW Sydney.

“We would like to extend our deepest gratitude to Geoff for this incredible opportunity and to Colin for laying such a strong foundation for the festival.

“We are excited to build on the success of the festival and further develop SXSW Sydney as the premier destination for innovation, creativity, and collaboration in the Asia Pacific region.”

SXSW Sydney will take place this year from 13th to 19th October 2025.

Image: Simon Cahill and Jono Whyman. Credit: TEG.

17th February 2025 - My NRMA Rewards reveals new TEG partnership

21st December 2024 - TEG Sport partners with Professional Darts Corporation to launch ANZ Premier League

13th December 2024 - SXSW Sydney releases 2025 dates

22nd November 2024 - TEG executive tells live music inquiry that artists and venues the reason for rising ticket prices

28th October 2024 - Bolster Group spotlights 12 key learnings from SXSW Sydney

14th October 2024 - TEG names Shane Harmon as Managing Director - Experiences

14th October 2024 - Leap Event Technology set to debut new innovative event solutions at SXSW Sydney

11th October 2024 - Inner West Council collaborates with SXSW Sydney to launch inaugural festival

10th October 2024 - F45 Group partner with SXSW Sydney 2024

4th October 2024 - SXSW Sydney returns to ICC Sydney in 2024

16th August 2024 - Tim McGregor moves into new role with TEG as Global Head of Touring

5th August 2024 - Partnership announced between TEG and Foxtel

11th May 2024 - TEG Live stages Australia’s ‘biggest beach party ever’

10th May 2024 - TEG appoints Belinda Shaw as the Group’s Chief Financial Officer

26th February 2024 - Simon Cahill named Head of Commercial at the TEG Group

20th December 2023 - TEG names Phil King as Ticketek Australia’s Managing Director

12th December 2023 - TEG names Cameron Hoy as Chief Operating Officer and Head of Global Ticketing

16th October 2023 - Creative industries festival SXSW Sydney launched at ICC Sydney

10th October 2023 - Contemporary music fund supports 15 Western Australian artists performing at SXSW Sydney

5th October 2023 - Secret Sounds announce their inaugural SXSW Sydney Showcase

26th May 2023 - TEG expands sport portfolio with acquisitions of Left Field Live and Rugby Live

28th September 2022 - TEG brings immersive Australian Geographic experience to ICC Sydney Exhibition Centre

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.