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read moreTennis Australia has announced a partnership with sports betting and data services firm Stats Perform making it the exclusive distributor of live video streaming and ultrafast data to licensed sports betting operators for its tournaments.
The multi-year agreement sees Stats Perform add the Australian Open, Australian Open Qualifying and other Tennis Australia tournaments to its portfolio of premium live betting streams and trading data.
Tennis Australia will use Stats Perform’s media tools including Opta Facts, PressBox Graphics and extensive news services to build bigger audiences for Tennis Australia and Australian tennis players as they compete on year-round global tours.
Stats Perform’s Integrity division will also join forces with Tennis Australia’s in-house Integrity Unit to monitor all matches for potential match manipulation.
This will include Stats Perform Integrity’s core services on competition and match integrity risk management, namely pre-tournament risk assessments as well as monitoring, intelligence and analysis of the global markets along with performance analysis and investigation of any instances of suspected match manipulation.
Commenting on the link, Tennis Australia Chief Revenue Officer, Cedric Conelis stated “Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans.”
Stats Perform Chief Executive, Carl Mergele added “our focus is on extending the incredible entertainment on the court or field, to help those in the sports business capture more fan attention, for longer. We are honoured to have been chosen to work with Tennis Australia - an organisation which shares our goal of protecting and elevating the fan experience, for new and existing tennis audiences across the globe.”
The deal is the latest addition to Stats Perform’s growing portfolio of tennis rights, which includes the WTA Tour, Wimbledon, ITF Davis Cup World Group and the Billie Jean Cup.
6th January 2023 - Tennis Australia defends decision to allow Russian and Belarusian players to compete at 2023 Australian Open
4th January 2023 - Australian Open welcomes back Kids Tennis Day returns
29th December 2022 - Australian Open set to deliver three-week tennis extravaganza
17th December 2022 - Tennis Australia announces return to profit
19th November 2022 - Australian Open to support technology startups
28th October 2022 - WTA, ATP and Tennis Australia collaborate on new United Cup mixed-gender team competition
20th October 2022 - Tennis Australia targets 900,000 fans for 2023 Open
30th January 2022 - Tennis Australia offers 10,000 hours of free court hire to celebrate Australian Open success
24th January 2022 - Tennis Australia and Santos end partnership after just one year
23rd January 2022 - Tennis Australia launches community leadership program for women
17th January 2022 - Media pressure mounts on Tennis Australia Chief Executive Craig Tiley in wake of Novak Djokovic visa cancellation
3rd December 2021 - COVID-19 restrictions and player quarantine for Australian Open see Tennis Australia record $100 million loss
25th October 2021 - Tennis Australia partners with Special Olympics Australia to become more inclusive
16th June 2021 - Tennis Australia announces Chief Commercial Officer appointment
2nd September 2020 - Daktronics and Stats Perform partner in new signage venture
13th July 2020 - Stats Perform extends data and betting video rights deal with Australia’s NBL
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