GymMaster
Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375
read moreTough Mudder and Marvel have announced a new partnership which will see the pair launch a new digital ‘fitness adventure’.
The experiential fitness brand will launch Tough Mudder Challenge: Marvel Edition, a new 21-day digital event in which participants will delve into the Marvel universe and ‘release their inner super powers’ with challenges inspired by the Avengers, X-Men and the Fantastic Four.
Set to run as part of the Tough Mudder Challenge series, participants will complete a series of physical, mental and skill-based challenges over the course of 21-days, tracking their progress in a new digital platform.
Introducing the partnership, Tough Mudder’s Global Chief Executive, Kyle McLaughlin stated “the Marvel and Tough Mudder communities are a natural fit.
“Both brands give people of all abilities an outlet to escape the ordinary and get motivated and inspired to overcome challenges they didn’t think they were capable of.”
Marvel Entertainment President, Dan Buckley added “when Marvel’s heroes are pushed to their limits, they find their inner strength and work together to accomplish the seemingly impossible.
“Just like Earth’s Mightiest Heroes, the Tough Mudder community brings out those very same qualities. We hope everyone will be up for the challenge with this latest Marvel Edition.”
Participants are able to earn unique Marvel/Tough Mudder co-branded finisher gear, including a Marvel/Tough Mudder signature headband and commemorative challenge coin, part of a complete set of six coins participants are able to earn for completing Tough Mudder Challenges from July to December.
Tough Mudder says it will launch its 2021 Challenge series in November 2020.
20th December 2019 - New Spartan Race format to make Australian debut at Melbourne’s Marvel Stadium
15th January 2019 - Hong Kong Disneyland announces newest Marvel attraction to open in March 2019
20th August 2018 - Money In Sport conference delegates to learn about Disney’s Marvel Stadium naming rights deal
4th March 2013 - Hong Kong Disneyland to expand with Marvel Superheroes attraction
8th March 2020 - Spartan UK Managing Director sets goals following acquisition of Tough Mudder
28th February 2020 - Spartan Race acquires bankrupt rival Tough Mudder
27th January 2020 - Tough Mudder resumes operations in Europe as administrators appointed
21st January 2020 - Creditors push Tough Mudder towards bankruptcy and sale to rival Spartan
5th September 2019 - Anytime Fitness and Tough Mudder reveal new partnership
13th February 2019 - Tough Mudder signs with ONTHEGO as Australia apparel partner for the next three years
23rd January 2019 - Tough Mudder looks to secure capital investment for linked fitness club brand
14th May 2018 - Tough Mudder to expand in Middle East with Oman events
8th April 2019 - Les Mills International partners with Disney to inspire youth fitness
7th September 2017 - Marvel exhibition proves record breaking success at QAGOMA
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375
read moreSince 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed leisure centres. The…
read moreAt easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…
read morePolin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…
read moreNow TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosures
read moreTJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…
read moreOtium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…
read moreAIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!