AusLeisure

URBNSURF and Surfing Victoria have announced a renewal of their collaboration with a five-year agreement to support the development of surfing.

Announcing the ongoing partnership, URBNSURF Chief Executive Damon Tudor stated “this partnership supports programs that build foundational skills, while also extending surfers at an advanced level.

“The world-first and prestigious Surfing Victoria High-Performance Program, together with our facilities, provide unparalleled support and resources for surfers at every stage of their journey.”

The renewed partnership has resulted in a comprehensive lesson and pathway program that aims to enhance coaching across the nation’s surf parks and potentially set a precedent for global venues.

Surfing Victoria has played a key role in the development of URBNSURF’s academy, which has been a driving force in the evolution of coaching within the facility. The academy’s lesson plan now includes a diverse range of offerings, such as in-water surf lessons, surf skate lessons, and video analysis.

URBNSURF Academy has introduced an automated video service, allowing users to access coaching digitally, complemented by Surf Better Now, an external video coaching tool provided by Surfing Victoria. These services are designed to improve the learning experience and set new coaching standards.

URBNSURF continues to support the Surfing Victoria High-Performance program by granting continued access to its lagoon. This has led to notable achievements for local athletes, with juniors making an impact internationally and Xavier Huxtable winning a World Surf League Regional Qualifying event in a wave pool.

URBNSURF has also designated Surfing Victoria as the preferred event management provider for its Melbourne events, reflecting the trust and strength of their partnership.

Both URBNSURF and Surfing Victoria are enthusiastic about the opportunities this partnership will bring to surf coaching and high-performance surfing, viewing the collaboration as a shared commitment to the sport’s future.

Tudor has also recently advised that he will leave the company to move on to new challenges after the upcoming opening of URBNSURF Sydney.

Related Articles

6th February 2024 - Chief Executives of Wavegarden and URBNSURF impressed with new style of one-day surfing event

1st February 2024 - Launch of new training programs for surf and theme parks

18th January 2024 - Wavegarden delivers robust liner system for waterproofing surfing lagoons

17th January 2024 - URBNSURF Melbourne to host 2024 BYD Pro QS3000 World Surf League event

13th January 2024 - Surf Lakes Global shifts base to USA

21st December 2023 - Surfing Victoria partnership offers discounts for Phillip Island accommodation and attractions

20th December 2023 - URBNSURF expands long-term partnership with Rip Curl

12th December 2023 - Surfing Victoria partners with Coffey Testing to deliver women and girl surf sessions at URBNSURF

2nd December 2023 - Gold Coast artificial surf attraction gains conditional planning approval

24th October 2023 - URBNSURF and Boost Mobile partner to deliver multi-sport lifestyle event

12th September 2023 - WorkSafe Tradies Surf Challenge returns to URBNSURF Melbourne

8th September 2023 - Mitigating risks in operating fast evolving aquatic facility technology

30th July 2023 - Applejack named as Food and Beverage Partner for URBNSURF Sydney

28th June 2023 - Autumn 2024 opening date announced for URBNSURF Sydney

13th May 2022 - URBNSURF Melbourne launches fleet of winter offerings

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.