74969

Leading high-intensity interval training franchise F45 training has announced the rebranding of its Vive Active subsidiary, with its three Sydney studios and two other outlets in Singapore to now trade under its new Vaura brand.

Seeking to reboot its established class formats, F45 acquired Vive Active in 2021 while going on to launch its first Vaura Pilates studio - which it describes as being a “dynamic fusion of art and science to energise every cell of your body” - in New York in January.

F45 Training Chief Executive, Tom Dowd stated “Vaura brings an electrifying energy to athletic reformer Pilates.”

Announcing the Vive Active rebranding, Vaura Director of Operations, Lilly Mills advised “the acquisition by F45 has provided us with additional resources and strategic support, enabling us to accelerate our rebranding efforts and expansion plans.

“It has also brought valuable industry insights and expertise, helping us refine our growth strategy and enhance our offerings.”

Images courtesy of Vaura.

Related Articles

31st May 2024 - ABC Fitness latest report reveals significant increase in gym utilisation post Covid

28th May 2024 - Two-year agreement sees F45 named as official HYROX training partner for selected destinations

9th May 2024 - AUSactive seeks input in developing Pilates Industry Guidelines

7th May 2024 - Pilates bed supplier ‘Your Reformer’ launches ReformerPro digital infrastructure

26th April 2024 - The ‘Pilates Journal Expo’ to be launched at Bondi Beach

10th April 2024 - Gallagher offers fitness insurance solutions for gym owners, Pilates and yoga studios and instructors

5th March 2024 - Hapana launches challenge capability with STRONG Pilates

21st February 2024 - Hapana and Ezypay return as BFT annual conference sponsors

8th November 2023 - Fitness entrepreneur targets closing F45 gym sites

6th November 2023 - Hapana secures investment to drive USA expansion

20th October 2023 - Media reports advise of multiple closures of F45 gyms

9th October 2023 - BFT and Hapana extend partnership

18th August 2023 - F45 moves to pull its shares from the New York Stock Exchange

24th May 2023 - F45 franchisee donates gym profits to local Easts Rugby Club

16th May 2023 - F45 reaches 10 years of operations

3rd December 2021 - F45 announces Vive Active acquisition and 24% growth in last quarter

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.