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Adelaide’s West Beach Parks Golf rebrand aims to attract players via social offerings

Adelaide’s West Beach Parks Golf rebrand aims to attract players via social offerings
February 18, 2025

West Beach Parks Golf has rebranded to The Pat G.C. in a bid to continue attracting more people to play and create a ‘social club’ environment, with many players shunning traditional, expensive golf club membership for a more relaxed, affordable environment.

The Pat GC (Formerly West Beach Parks Golf) is home to the some of the best public golf facilities in South Australia including the renowned Patawalonga Golf Course (18 holes) and The Short Course 50 (15 holes), TrackMan Driving Range and Golf Central Shop.

West Beach Parks Chief Executive Kate Anderson said golf is experiencing a major resurgence driven by a new generation of golfers noting “This new generation value the social side of golf, playing with their friends, having fun and challenging each other on our courses and driving range.

“The Pat GC rebrand reflects the move towards creating a fresh, fun and social environment in which to play golf for increasingly younger golfers.

“LIV Golf Adelaide, held at the nearby Grange Golf Club, is having a major influence on participation because it’s promoting golf as being fun, relaxed and social.”

West Beach Parks Golf has reported a 17% increase in golf courses and driving ranges over the past two years, with a rebrand of The Pat G.C. designed to capitalise on the major rise in social golf in South Australia.

This figure is well ahead of the 9% year-on-year growth reported nationally at golf courses, driving ranges, simulators, and minigolf facilities by peak body Golf Australia in its latest report (December 2024).

According to West Beach Parks, the growth has been driven by more young people, including more women and girls, taking up the sport and playing socially.

The growth of social golf in South Australia has surpassed the growth of any other form of golf in the State over the past five years, growing 46%.

LIV Golf in Adelaide is also helping to drive a major increase in the number of people playing golf according to the team behind The Pat G.C., with the courses and driving range at West Beach Parks over the three days of the event increasing by a further 8%.

The introduction of new digital technologies to the golf park driving range and social events for golfers has also helped fuel participation growth with the use of the digital TrackMan Range driving ranges at West Beach Parks, growing by 14% a month.

Anderson added “the introduction of the digital TrackMan golf-ball tracking technology at all our 15 driving ranges has been a game changer with players able to take part in games or challenges and virtually play some of the finest golf courses in the world right here at West Beach.”

The Pat GC Golf Academy also offers lessons for golfers of all abilities with professional coaches Anne-Marie Knight and Zak Rollins.

For more information visit thepatgc.com.au 

Image top: The Pat G. C.; image below: The Pat G.C. - Golf pro Anne-Marie Knight and new golfer Lucinda Vaile. Credit: West Beach Parks Golf

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