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Accor and Peloton partner to incentivise health and fitness for guests travelling in Australia

Accor and Peloton partner to incentivise health and fitness for guests travelling in Australia
August 24, 2023

Australia’s first hotel partnership aimed at incentivising health and fitness for guests travelling across the country has been launched between hotel operator, Accor and fitness brand, Peloton.

Following the successful launch of Peloton into select Accor hotels in 2022, the expanded agreement will see Peloton Bikes installed in more than 50 of Accor’s most popular hotels, resorts and apartments across Australia.

In the first of its kind program in Australia and for a limited time, guests will be rewarded for working out with Peloton - with the ability to earn 100 ALL - Accor Live Limitless Reward points when they workout on the Peloton Bike or the Peloton App during their stay at one of the participating Accor hotels, including Mövenpick Hotel Melbourne on Spencer, Pullman Sydney Hyde Park, Sofitel Sydney Darling Harbour, Novotel Perth Murray Street, and Peppers Soul Surfers Paradise. Guests simply need to show their workout in the Peloton App at the hotel front desk or in the gym, scan the QR code provided and register for the offer prior to check-out to redeem. The points can be redeemed for their next holiday or to unlock tickets to some of the most popular concerts, shows and sporting events around the world.

At all participating Accor properties, Australians will now be able to continue their health and fitness routines during their stay, thanks to Peloton’s flexibility and variety using a Peloton Bike or the Peloton App. Whether it's mirroring a strength workout from the Peloton App to your in-room TV, enjoying a cycling class in the hotel gym on the Peloton Bike, or taking an outdoor walk or run around a new location via the Peloton App, there’s something for every Accor guest to enjoy. Peloton’s 57 instructors lead live and on-demand classes across 16 different fitness modalities - from yoga and stretching to walking, running, cycling and more, so no matter your preference or fitness level, Peloton will keep you motivated and keep you moving.

New data reveals Australians’ desire for health when travelling

To support the expanded launch, Peloton and Accor commissioned research with YouGov to uncover Australians’ attitudes to health and fitness while travelling for work or leisure. The findings revealed that maintaining their current fitness regime when travelling is important to Australian travellers.

  • 66% of Australians surveyed said that maintaining their health and exercise regime when on holidays was important to them, with Millennials more likely than Gen Z and Gen X to say sticking to their regime is extremely important (37%, compared to and 21% and 24% respectively).
  • When it comes to business travel specifically, among the 50% of Australians who travel within Australia for work, 76% - the equivalent of 7.5 million people - said that maintaining their health and exercise regime when travelling was important to them. In relation to what Australians are looking for when staying at a hotel for work or leisure, the majority (68%) would prefer to exercise using hotel facilities when they are in a new destination, with many stating that the opportunity to try new fitness experiences would enhance their stay.
  • Two in three Gen Z and Millennials (67% respectively) agree that the opportunity to try new fitness experiences is likely to positively impact the quality of their hotel stay.

Amanda Gilmore, Country Manager - Peloton Australia advised “whether Aussies are travelling for work or leisure, our research tells us that they’re making health and wellness a priority. We’re thrilled to introduce Peloton to more Australian travellers and also provide the vibrant community of Australian Peloton Members access to Peloton while they’re staying at Accor hotels across the country. With expert instructors, thousands of classes and a Member community by your side when you need it, Peloton offers an expansive range of classes that are adaptable for every level and ability, so you can get a workout boost whether at home, or travelling.”

Sarah Derry, Chief Executive Accor Pacific, added “at Accor, we’re always looking at how we can integrate health and wellbeing in meaningful ways throughout the customer journey, to deliver an authentic and holistic wellness offering. We want to provide guests with an added incentive to keep up their fitness while they stay with us, which is why we’re delighted to introduce the first ever ALL Reward points promotion for Peloton workouts completed in our hotels. Every point earned can be redeemed with Accor or one of our partners, and make a real difference to our guests’ wellbeing.”

For more information, visit all.accor.com/australia/thematic/peloton.en.shtml

Related Articles

17th March 2022 - Peloton expands its footprint into Australian hospitality industry

9th February 2022 - Peloton announce departure of Chief Executive John Foley as company sheds 2,800 jobs

11th October 2021 - Peloton to expand into Westfield Mall retail space

10th March 2021 - Peloton launches interactive fitness platform in Australia with plans for retail locations

5th December 2013 - Pelotone indoor cycling centre opens in Sydney’s west

7th August 2023 - ICC Sydney delivers bespoke digital offerings for Accor Pacific Conference

11th May 2023 - Accor agrees strategic partnership with Opera Australia

2nd March 2023 - Accor Pacific seeks sustainability certification from Ecotourism Australia

20th January 2023 - Accor group launches Health to Wealth white paper


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