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read moreOn a night dominated by Australian-based businesses, BFT has been announced as the winner of the 2024 APAC Franchise of the Year award at the annual Beyond Activ Awards.
Presented on Wednesday night during Beyond Activ World (formerly Fit Summit) in Singapore, this is the third time that BFT has have won the title in the past four years.
Any fitness, wellness or lifestyle franchise that operates or invests in Asia-Pacific could be eligible for the award with success based on the performance of the brand’s of the existing portfolio in APAC, recent net growth of franchisees in APAC, net growth of member rate in APAC, industry reputation, consumer reputation, franchise leadership and investment in customer experience.
Speaking after receiving the award, BFT APAC Chief Executive, Dave Aitchison advised “we are humbled to win the 2024 APAC Franchise of the Year Award again.
“The fitness industry in APAC is incredibly competitive, with many brands growing fast and branching out overseas. A focus for us as a business over the last 12 months has been to really drive performance and growth within our existing studios - if our franchisees are having success, then we are doing our job.
"Our franchisees work so hard day-in and day out to give their members a world-class experience, so this award is a testament to the amazing communities they are building and driving brand success for BFT."
Found in Melbourne in 2017, BFT’s growth has attracted elite athlete franchisees including the likes of Tim Paine, Robbie Farah and the Aubusson brothers who all own several studios, while in the past 12 months the franchise has:
BFT has also launched their biggest partnership with HYROX as the exclusive Training Centre for APAC, and facilitated the most successful new market events for Hyrox
BFT’s franchise sales in the APAC region:
Overall, Australian-based businesses and individuals secured five of the 14 awards presented on the night
Images: Dave Aitchison with BFT's 2024 APAC Franchise of the Year award. Main image shows award presenter Cameron Prosser of BF Brokers at left. Credit: Beyond Activ.
13th June 2024 - Beyond Activ Awards of Excellence presented in Singapore
21st February 2024 - Hapana and Ezypay return as BFT annual conference sponsors
9th October 2023 - BFT and Hapana extend partnership
23rd August 2023 - BFT spotlights recent impressive achievements
19th June 2023 - BFT placed fourth on AFR’s Fast Global List
14th June 2023 - FIT Summit 2023 Awards of Excellence presented in Singapore
18th April 2023 - BFT partners with HYROX to bring largest fitness race in the world to Australia
31st March 2023 - Body Fit Training hosts 5th Annual Conference and awards BFT franchisees
14th March 2023 - BFT secures highest possible franchise rating
17th February 2023 - BFT franchisee explains progress of her Hamilton East studio
5th October 2022 - BFT launches new internationally accredited courses to drive coach retention and engagement
29th September 2022 - Australia’s BFT launches first UK studio
16th August 2022 - BFT to hold their first global open day in September
7th July 2022 - BFT announces PUMA partnership for Oceania
17th June 2022 - Asia-Pacific’s fitness industry achievements recognised at FIT Summit’s 2022 Awards of Excellence
30th May 2022 - BFT name David Aitchison as APAC Chief Executive
29th April 2022 - Xponential Fitness recognised for franchise ‘deal of the year’ with acquisitions of Rumble and BFT
19th May 2021 - Body Fit Training named Asia-Pacific Franchise of the Year at Singapore’s Fit Summit Conference
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