Fanatics launches new ticketing strategy with Ticketmaster partnership

March 6, 2025

Entertainment / Retail / Sport / Technology / Ticketing /

Global digital sports platform Fanatics has announced a partnership with Ticketmaster to create the Fanatics Ticket Marketplace.

The USA-based sport merchandise, events and live commerce company’s long-expected expansion into ticketing will allow people to buy resale tickets alongside apparel, merchandise and collectibles through the Fanatics app.

The partnership is part of a wider collaboration between the two businesses which will see Ticketmaster tickets listed on the Fanatics app while Fanatics products will be available through the Live Nation subsidiary.

As reported by Sportico, Fanatics Chief Strategy and Growth Officer, Tucker Kain advised “when you look at the market position that Ticketmaster has built - we wanted to make sure we had as broad and comprehensive an offering as we could.

“Plus, having Ticketmaster/Live Nation as a potential partner across a number of things, like distributing our merchandise, there’s an opportunity to start here and build a bigger partnership over time.”

For Fanatics, the partnership is part of an attempt to link its offerings while Ticketmaster is looking to use the partnership to broaden its assortment of products and to reach customers in new places.

Live Nation Entertainment President and Chief Financial Officer, Joe Berchtold went on to say “our job is to help all of our clients - sports, concerts, everybody - sell as many tickets as they can.

“(We aim to) get the tickets in the hands of fans wherever they are, and there are a lot of sports fans at Fanatics.”

Image credit: Fanatics.

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5th March 2025 - Ticketmaster appointed official ticketing service provider for Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029

21st February 2025 - Live Nation reveals 2024 as ‘biggest year’ for live music

29th January 2025 - Ticketmaster Australia renews Roundhouse Entertainment partnership

11th January 2025 - Ticketmaster enables enhanced Apple Wallet ticket experience for Australian Open

6th December 2024 - Live Nation to launch new entertainment venue in Singapore

21st November 2024 - Fanatics signs long-term omnichannel retail partnership with Melbourne Storm

7th November 2024 - World Rugby and Fanatics partner to launch global licensed merchandise program

1st November 2024 - Live Nation facing massive US class action lawsuit after Ticketmaster data breach

4th July 2024 - Richmond Football Club partners with Fanatics to expand fan experience

2nd July 2024 - New Zealand Rugby agrees Fanatics partnership to grow merchandise sales

26th June 2024 - Investigators detail how hackers allegedly gained access to Ticketmaster data

27th May 2024 - Fanatics signs partnership with Rugby Australia to become official online store provider

10th May 2024 - Komo Tech partners with Fanatics Events to redefine the live event experience

10th April 2024 - Ticketmaster looks back on Australian Grand Prix success

7th December 2023 - Fanatics signs partnership with AFL’s Essendon Football Club

24th March 2023 - Ticketmaster announces artists it expects to take off in 2023

3rd March 2023 - AFL reveals landmark 10-year merchandise deal with Fanatics

3rd November 2022 - Fanatics appoints former Essendon AFL Head of Commercial to drive Australian business growth

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