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Live Nation has announced that it is to launch its first live music venue in Southeast Asia.

Described as a ‘first of its kind’ venue, the 3,000-capacity facility is to be built in partnership with Lendlease Global Commercial real estate investment trust (REIT), supported by the Singapore Tourism Board.

To be located in the heart of Singapore on Orchard Road, the venue will feature multiple rooms and stages - set up to host both developing and established international touring acts as well as local artists.

The venue, which will also feature a café and bar and which will be able to be used for meetings, conferences, exhibitions and community events will also be able to be configured as a smaller event space.

The venue is described as being set to “become an asset to the community” and a hub for live entertainment.

Explaining that Live Nation will leverage its global experience to operate the venue at the highest standards, Greg Gillin, Senior Vice President of Venue Development, Live Nation Asia, stated “Live Nation is pleased to expand the live music market in Singapore with the new venue."

Local audiences will benefit from access to new and emerging live music and cultural activities hosted within the distinctive venue performance spaces, as well as meetings, incentives, conferences, exhibitions, and community events.

Jean Ng, Assistant Chief Executive of the Singapore Tourism Board’s Experience Development Group, added “it is exciting to see Live Nation and LREIT’s commitment to developing the Grange Road event space as Asia's first flagship entertainment venue along the iconic Orchard Road.

“This initiative will contribute significantly to the ongoing rejuvenation of Orchard Road, expand the lifestyle offerings in the precinct and boost its attractiveness to locals and visitors. By working closely with our industry partners, we are cementing Orchard Road’s position as a must-visit lifestyle destination, while affirming Singapore’s reputation as the region’s live entertainment capital.”

Kelvin Chow, Chief Executive of Lendlease Global Commercial Trust Management, went on to say “the development of Grange Road into a vibrant day-and-night event space will further strengthen LREIT’s presence in the Somerset area.

“This is also a great opportunity for us to play a part in Orchard Road’s rejuvenation by injecting a live entertainment venue in a world class shopping street. We are excited to see our partnership with Live Nation and STB come to fruition when the multi-functional event space is completed.”

Image: Concept for the new entertainment venue on Singapore's Orchard Road.

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