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read moreMultinational hospitality company Accor has announced a partnership with Stripe in which Stripe’s financial infrastructure platform for businesses will become the primary payments partner globally for Accor.
The partnership will provide an optimised customer experience for its more than 40 hotel brands in 5,600 locations across more than 110 countries.
Accor has a strong ambition to establish a comprehensive ecommerce platform offering a variety of services beyond rooms including spa services, restaurants, and even unique experiences. It wanted to consolidate payments to simplify the booking process, and from an internal perspective, it needed to redistribute funds depending on the products and services selected by the guest.
Previously, Accor used multiple payment gateways with different providers. With Stripe, Accor is implementing a single centralised system across all its hospitality properties for online bookings. Accor has already benefited from a significant net conversion rate gain at the checkout step for prepaid bookings on its ecommerce channels compared to previous systems. This has resulted in noticeable topline gains at the hotel level.
“This partnership transforms the payment experience for hotels and guests alike, enabling the deployment of new payment methods at scale,” advised Jean Noël Lau Keng Lun, Accor’s senior vice president of product management adding “this improves conversion rates and also unlocks new business opportunities.”
Eileen O’Mara, chief revenue officer at Stripe noted “anyone who’s booked a hotel room knows the frustration when the payment doesn’t work as it should. Accor is putting guests at the heart of its payments experience. And we’re thrilled to play a part in its strategy which benefits both the hotels and their customers.”
More information on Accor
More information on Stripe
6th June 2024 - Accor and Amadeus expand partnership to enhance customised guest experiences
7th September 2023 - Accor proud to have Queensland hotels receive certification by Ecotourism Australia
24th August 2023 - Accor and Peloton partner to incentivise health and fitness for guests travelling in Australia
11th May 2023 - Accor agrees strategic partnership with Opera Australia
2nd March 2023 - Accor Pacific seeks sustainability certification from Ecotourism Australia
20th January 2023 - Accor group launches Health to Wealth white paper
26th November 2021 - Hotel operator Accor signs seven-year naming rights deal for Stadium Australia
16th March 2021 - 146 Accor hotels in Australia commit to UNESCO sustainability tourism pledge
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