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Life Fitness Australia announces new Chief Commercial Officer

Life Fitness Australia announces new Chief Commercial Officer
October 24, 2024

Life Fitness Australia has appointed David Loats as their Chief Commercial Officer, effective immediately.

Following nine years in the role of Business Development, Loats’ new role will encompass all facets of sales management and commercial activities at Life Fitness Australia. 

Loats will continue to look for business development opportunities to enhance Life Fitness Australia’s offering to their customers.    

Paul McClure, Managing Director Life Fitness Australia noted “David thoroughly deserves this promotion as his hard work and passion has contributed to the growth and success of Life Fitness Australia.”

Life Fitness Australia is the exclusive distributor of some of the world's leading fitness brands: Life Fitness, Hammer Strength and Indoor Cycling Group. Established in 1997, Life Fitness Australia has offices in six states with over 100 employees nationally.

Related Articles

6th March 2024 - Life Fitness debuts new cardio equipment range and digital solutions at IHRSA 2024

4th March 2024 - Life Fitness promotes Andrew Mahadevan to Chief Commercial Officer

23rd November 2023 - Evolt 360 signs contracts with Jetts Australia, GoodLife Fitness (Canada) and Matrix Fitness

28th July 2023 - Life Fitness announces new Chief Executive appointment

2nd June 2023 - Life Fitness launches new Hammer Strength dual-function machine for posterior chain training

15th May 2023 - Life Fitness Australia introduces new Aspire Cardio equipment range

23rd February 2023 - Death of Life Fitness co-founder Augie Nieto

17th October 2022 - Life Fitness Australia launches new Hammer Strength equipment line

10th June 2022 - Life Fitness New Zealand partners with FITBENCH

2nd March 2022 - Life Fitness Australia partners with Fitbench

16th August 2021 - Life Fitness announce new product offerings for its ICG brand

24th March 2021 - Life Fitness selected as preferred equipment supplier to World Gym International

22nd March 2021 - Life Fitness integrates with Myzone to further enhance the connected fitness experience


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