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Mindbody, a leading experience technology platform for the wellness industry, has partnered with Rokt, a global leader in ecommerce, to deliver more relevant ads to its fitness and wellness membership community.

Rokt’s technology  unlocks real-time relevancy in the moments that matters most, with its AI-powered Brain enabling Mindbody to create a seamless customer experience on its app while also controlling the types of offers eligible to be displayed to members.

Alice Shen, Director of Strategic Partnerships and App Ecosystem for Mindbody explains "Rokt's technology enables us to deliver ad messaging that complements the customer experience rather than disrupts it.

"This partnership reinforces our commitment to ensuring post-booking messages are relevant, non-intrusive, and thoughtfully curated. We continue to work closely with Rokt to identify brands whose offerings align with our customers' interests and values."

Rokt's trusted, scaled network is expected to power more than 6.5 billion transactions in 2025 across thousands of leading ecommerce businesses. By partnering with Rokt, Mindbody will be able to offer ads that align with members' interests, while unlocking additional revenue and driving engagement and loyalty.

Ashley Firmstone, SVP, Global Enterprise Growth at Rokt adds "Mindbody is one of the top wellness platforms in the world, so we're thrilled to support the company by bringing its members an elevated experience through tailored offers that truly resonate with them and their lifestyle.

"Given the explosive growth of the wellness industry, this is the ideal moment for Mindbody to expand the ways it helps its members forge healthy habits outside of the fitness studio."

The launch of the Mindbody partnership follows Rokt's January announcement of its merger with leading customer data platform (CDP) mParticle to create an unparalleled offering that unlocks real-time relevance across ecommerce, advertising, and the customer experience. In 2024, Rokt saw revenues grow by more than 40% year over year to $600 million. The company also acquired AfterSell and launched ACE, its new generative AI tool that helps advertisers maximise their return on ad spend.

Mindbody is the leading experience technology platform for the fitness, wellness, and beauty industries. With the addition of ClassPass, the leading global fitness and wellness membership, to the Mindbody portfolio, consumers and wellness businesses around the world are easily connected through a rich wellness community. Fitness studios, salons, spas, and integrative health centres - from the newest entrepreneurs to the largest franchises - use Mindbody's integrated software and payments platform to run, market, and grow their businesses. Consumers use Mindbody and ClassPass to choose from a broad range of wellness experiences across thousands of gyms, exercise studios and wellness providers around the globe.

Rokt is the global leader in ecommerce with its AI Brain and Ecommerce Network powering billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. 

Image. Credit: Pexels

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