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Leading wearable fitness technology brand Myzone has announced the appointment of Tom Davies as its new Global Marketing Director.

Davies brings diverse experience from the fitness and marketing sectors to the role, having served as Director of Marketing for UK and Ireland at Anytime Fitness for nearly three years, where he led a team of eight.

Prior to this, Davies worked as Sales and Marketing Director at Parkwood Leisure.

Revealing the appointment, Myzone Chief Executive, Jay Worthy stated “Myzone is at a pivotal moment in its lifecycle. Following the recent appointment of Vahid B. Zadeh as CTO, I’m so pleased that Tom is joining us to help evolve the business strategically and position the brand for its next stage of growth.”

A Myzone user for more than six years, Davies has achieved Myzone’s coveted Hall of Fame status. Advising that joining Myzone represents an exciting chapter in his career, Davies commented “I’ve always been a massive fan of the brand and the product. My experience spans both the public and private sectors, so transitioning to product marketing for a brand I love is really exciting.

“Myzone’s unique ‘secret sauce’ sets it apart from other fitness technology products and I’m looking forward to unlocking its huge potential.”

Davies (pictured) will report directly to Worthy, manage the marketing team and partner with the sales team to deepen relationships with gym operators, understand their pain points and explore opportunities for Myzone to support both existing and new customers.

Myzone has also expanded its marketing team with two new key appointments. Hannah Lewin, formerly International Marketing Director at Keiser, has joined as the International Distributor Marketing Manager, while Lauren Delahoy has been named CRM Manager.

Bridget Butler is also joining the Myzone support team, working closely with marketing, as Education and Training Manager.

Davies added “having worked with Jay at Anytime Fitness, I am super excited to join him and the rest of the Myzone team on the next phase of the brand’s incredible journey. Together, we’re focused on understanding our customers’ needs, motivations and challenges to shape a product and brand that truly resonates.”

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