Latest News

Back to Latest News back

 

New Zealand Music Managers Forum calls for greater local artist exposure

New Zealand Music Managers Forum calls for greater local artist exposure
January 2, 2025

Music Managers Forum (MMF) Aotearoa is calling for greater inclusion of New Zealand artists both on international shows and tours across the country through a new initiative, Spotlight Aotearoa.

A call to action for the inclusion of New Zealand artists as opening acts for international tours, Spotlight Aotearoa is inspired by Australia’s ‘Michael’s Rule’ - a voluntary code proposed by the Association of Artist Managers (AAM) to include Australian artists as support acts.

The aim of the initiative is to grow local representation and inspire equity of experience, with homegrown artists having access to the same stage with high-quality sound and lighting.

The Spotlight Aotearoa campaign is also calling for the local artist to be announced alongside the international tour and have access to marketing support to maximise promotional opportunities.

MMF Aotearoa Chair, Cushla Aston “including local artists in international tours is essential to preserving the unique identity of Aotearoa’s music landscape and strengthening our creative sector.

“By providing New Zealand artists with a platform to share the stage with global talent, we not only amplify their voices but also retain the economic and cultural benefits of live performances within Aotearoa.”

Recent international tours from the likes of Thom Yorke, Coldplay, Travis Scott, Metallica and Hozier did not have a local artist in a support slot, with MMF viewing this as a missed opportunity.

Exceptions included Messie’s recent support for Fred Again, demonstrating how a local artist can easily complement an international act while gaining invaluable exposure. The organisation also highlighted the UK’s steps towards introducing a voluntary levy on stadium and arena show tickets to reinvest into grassroots music.

MMF is Aotearoa is further urging the New Zealand Government, councils, and industry stakeholders to align immigration, cultural and creative policies to prioritise local music.

Image credit: Shutterstock.

Related Articles

1st January 2025 - Australian Live Music Business Council advocates for live music in regional and remote areas

19th December 2024 - Dynamic brand collaborations planned for Gisborne’s Rhythm and Vines New Year’s music festival

11th December 2024 - Go Media Stadium acknowledged as New Zealand’s Best and Busiest Big Venue

4th October 2024 - EVANZ members back new Ticketing Code of Practice

21st August 2024 - APRA AMCOS report indicates ‘bleak future’ for Australian and New Zealand music creators

3rd July 2024 - Eventfinda announces ticketing partnership with two New Plymouth venues

11th May 2024 - Association of Artist Managers calls for major international tours to feature local artists as support acts

9th May 2024 - Consumer advocates welcome New Zealand High Court ruling that Viagogo breached Fair Trading legislation

10th November 2023 - Wellington maintains status as New Zealand’s most creative city

3rd October 2023 - Audoo metering technology helps OneMusic accurately collect royalties for artists

28th August 2023 - Pollstar report advises of records tumbling for Australian and New Zealand concerts

17th April 2023 - Former ticket scalper says New Zealand Government should introduce laws on resales

7th February 2022 - New Zealand Government announces $120 million to support arts and culture recover from Omicron

28th September 2020 - Entertainment Technology New Zealand backs global #WeMakeEvents campaign


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Links Modular Solutions

Links Modular Solutions was a leading provider of high-quality, innovative software solutions for aquatic and recreation facilities. Links Modular Solutions is now part of Xplor Technologies.

read more

Access / Billing / Finance / Fitness / Technology

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Elite Pool Covers

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business