Pico Play
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…
read moreGlobal sportswear giant Nike has announced their 2025 After Dark Tour as part of an ongoing championing of women runners and their communities.
The 2025 After Dark Tour, a global women’s race series, is crafted to bring women runners together, fostering a sense of community, self-expression and belief that will leave athletes feeling seen, supported and motivated to take on their next challenge.
The After Dark Tour invites women runners to race the night away in 10Ks and half marathons in six major cities: Sydney, Shanghai, Seoul, Mumbai, Los Angeles and Mexico City.
A holistic, community-powered Nike training program - complete with digital training plans, a Nike coach, local run club meetups and community events - will help runners feel prepared, confident and connected as they work toward race day.
Beyond chasing times and miles, each event reflects the convergence of nightlife, running, community, culture and style - and is designed to feed the passion athletes have for sport, connection and shared experiences.
Each race weekend will include Nike product and style experiences, expert coaching guidance and motivation, race day preparation services, recovery zones and post-race celebrations to end the night.
Seema Simmons, VP, Global Women’s Running and Training advised "we're creating a space where women runners feel welcome and empowered. The After Dark Tour is about more than crossing a finish line - it's about joining a community that supports and uplifts you, no matter where you are in your running journey. We're inviting all women to come as they are and discover the strength within themselves and the power of our collective energy."
Further, the After Dark Tour is designed to empower women to perform their best and create lasting connections through a training journey that begins well before race day and fosters a love for sport that extends far beyond the finish line - reflecting Nike’s longstanding and lasting commitment to supporting women runners.
Runners will be able to access official After Dark Tour training plans through the Nike Run Club App, complete with specialised instruction from Nike Run Coach Diljeet Taylor that's designed to build runners’ endurance and confidence to take on a 10K, half marathon or both distances. The 10K plan spans six weeks, and the half marathon plan includes 12 weeks of instruction.
Taylor adds “getting athletes to the starting line knowing that their coach believes in them is the best race day preparation. I am so excited to be part of this journey where I have the opportunity to motivate and train an entire community of runners that maybe wouldn’t have sought out a goal like this, and I get to be someone who helps them set and chase that goal and cross the finish line. To me, that’s very humbling and fulfilling."
In the leadup to race day, the Nike Run Club App will help athletes connect with friends and other runners through experiences and challenges in their neighbourhoods and across the globe. The Nike Run Club App now provides athletes localised tips before they head out and allows them to share their real-time location with friends and family during their run.
Nike is also enabling the full training journey and race day experience with the latest innovations and running essentials, which are purpose-built to help women train and compete at their peak.
The After Dark Tour begins 12th April in Sydney and concludes 21st June in Mexico City. Learn more and register for a race at afterdarktour.nike.com.
14th January 2024 - Nike urged to compensate 4,200 garment workers in Thailand and Cambodia
19th November 2023 - Football Australia and Nike unveil new 10-year partnership
2nd June 2023 - Myzone welcomes former Nike brand leader Kerry Williams as new Chief Marketing Officer
30th July 2022 - Nike supports beginners to elite runners on training journey for Melbourne Marathon Festival
9th March 2017 - Nike launches high-performance sports hijab for Muslim athletes
18th September 2016 - Nike launches ‘reimagined running track’ in the centre of Manila
30th November 2024 - Kids Dash run kicks off 2024 Standard Chartered Singapore Marathon’s festive weekend
26th November 2024 - Thousands of runners to participate in Ultra-Trail Kosciuszko by UTMB
25th October 2024 - Parkrun establishes new event in Sydney’s north
25th July 2024 - Running event to support 40,000 Australians living with neuromuscular disease
20th May 2024 - Great Ocean Road Running Festival 2024 delivers event’s best year to date
1st December 2023 - World’s largest community fun run marks conclusion of Dubai Fitness Challenge
9th November 2023 - TeamUp releases guidance on running fitness and wellness retreats and events
17th October 2023 - Victorian endurance running event to showcase Grampians region
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…
read moreAs of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…
read moreSLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…
read moreProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…
read moreStadiums and venues around the world recognise that success hinges on more than just what happens on the pitch. More than ever, fan engagement within each facility is a critical part of the overall…
read moreWe are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…
read moreSwitch to smarter fitness management software with Clubworx based in Australia that enables fitness businesses to start or grow their business with ease. - all in one place from anywhere in the…
read moreWelcome to AAC – makers of the world’s best wristbands, lanyards, tickets, tokens and full-service print solutions. We are Australia’s premier global manufacturer and supplier of…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!