Latest News

Back to Latest News back

 

STRONG Pilates announces acceleration of USA expansion

STRONG Pilates announces acceleration of USA expansion
October 22, 2024

Australian fitness franchise, STRONG Pilates has announced the acceleration of its USA expansion with over 100 new studios confirmed across the country.

The announcement of the rapid USA expansion follows the successful launch of STRONG Pilates first studio in Stone Oak, San Antonio (below).

STRONG Pilates’ offering combines cardio training with reformer pilates via the globally exclusive Rowformer and Bikeformer machines (a reformer bed with a rower or bike on the end). The global fitness format has amassed an impressive following of members worldwide, drawn to its innovative, community-led style of fitness.

To date, STRONG Pilates has confirmed 77 locations across the United States including multi-site franchise agreements in Dallas, Austin, Los Angeles County, Orange County, San Diego, New Jersey, and Massachusetts. Single-site franchise agreements have been confirmed across Houston and Long Island, including Cinco Ranch, Syosset, Garden City, Commack, and Ronkonkoma.

Along with the first corporate-owned studio in Hermosa Beach, California, STRONG Pilates will also open up 30 corporate-owned studios across Florida and Texas, showing the steadfast commitment of the company to invest in the US fitness market.

This ambitious growth strategy spearheaded by STRONG Pilates Australian co-founders, Mark Armstrong and Michael Ramsey (pictured above) reflects the increasing global demand for innovative, low-impact and high-intensity workout options.

Armstrong and Ramsey advised "there is increased demand in the United States for a boutique, multi-modality offering such as STRONG Pilates which has already garnered widespread interest among those wanting a more intensive low impact option. Our expansion plans are indicative of a unique offering entering the U.S. market which has already seen incredible growth across nine countries. With over 100 studios confirmed in our first year of entry, this is the start of an expansive roll-out of an unparalleled  fitness format.”

The Stone Oak location, which opened in September, marked STRONG Pilates' 70th studio worldwide. The studio has already attracted high-profile attention, with NBA player for San Antonio Spurs, Zach Collins among the first to experience the STRONG Pilates workout.

The Australian-born company is now operating in nine countries including the USA, Australia, New Zealand, UK, Ireland, Singapore, Canada, Philippines and Indonesia, with upcoming studios in, Japan, South Korea, Malaysia, Dubai and Bahrain.

More information on STRONG Pilates  https://strongpilates.com.au/

Image top: NBA Player for San Antonio Spurs Zach Collins among the first to experience the STRONG Pilates workout; image centre:STRONG Pilates Stone Oak location; image below: STRONG Pilates Australian co-founders, Mark Armstrong and Michael Ramsey. Credit: STRONG Pilates 

Related Articles

23rd May 2024 - STRONG Pilates to open second base in the USA

5th March 2024 - Hapana launches challenge capability with STRONG Pilates

23rd January 2024 - STRONG Pilates expands into Japan

23rd October 2023 - STRONG Pilates backs Gotcha4Life charity during Mental Health Awareness month

4th September 2023 - STRONG Pilates continues expansion with Canada launch

13th June 2023 - Strong Pilates unveils AFL and NRL stars as brand ambassadors

5th June 2023 - Strong Pilates opens first Singapore studio

4th April 2023 - STRONG Pilates continues expansion with Singapore launch

28th November 2022 - Australian fitness franchise STRONG Pilates announces expansion into UK

12th October 2024 - Nominations open for The Pilates Journal Awards 2024

8th October 2024 - The Pilates Journal Expo returns in 2025

1st October 2024 - Les Mills Asia Pacific launches new Pilates program

20th September 2024 - LES MILLS LIVE Singapore welcomed 6,600 session participants and debuted Les Mills Pilates

30th August 2024 - New Les Mills program looks to exploit growing popularity of Pilates

27th August 2024 - AUSactive launches its inaugural Best Practice Pilates Guideline

13th August 2024 - JETSET Pilates to launch its milestone first international studio in Melbourne

2nd August 2024 - Balanced Body distributor HF Industries destroys counterfeit Pilates equipment

15th July 2024 - Looking to expand Vaura Pilates studios continues with Hapana

2nd July 2024 - Pilates Reformers Australia launches latest Align-Pilates innovation

9th May 2024 - AUSactive seeks input in developing Pilates Industry Guidelines

7th May 2024 - Pilates bed supplier ‘Your Reformer’ launches ReformerPro digital infrastructure

26th April 2024 - The ‘Pilates Journal Expo’ to be launched at Bondi Beach

10th April 2024 - Gallagher offers fitness insurance solutions for gym owners, Pilates and yoga studios and instructors

2nd April 2024 - Australia Sports Institute looks to expand franchise network of Pilates training centres

14th February 2024 - One Playground’s newest Reformer Pilates studio to open in Newtown

7th December 2023 - Love Athletica announces its first South Australian Pilates studio opening

12th September 2023 - Muse Pilates looks to make movement accessible for all women

30th May 2023 - Pilates Australasian Alliance calls for regulations for minimum training and qualifications for teaching

23rd March 2023 - Revo Fitness commences 24/7 self-run reformer Pilates at new Perth club

13th December 2022 - Pilates specialist appointed to AUSactive Board

31st October 2022 - Club Pilates sets a goal of 100 studios across Australia and New Zealand

1st June 2022 - OneMusic Australia and AUSactive offer free online webinar to support Pilates and yoga studios

10th May 2022 - Combining Pilates, tone and yoga, FS8 looks to franchise expansion

4th May 2022 - Club Pilates announces New Zealand expansion

1st April 2022 - Studio Pilates celebrates its 20th anniversary


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

InterQuad (International Quadratics) 

InterQuad (International Quadratics)  With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…

read more

Aquatics / Safety / Technology / Waterparks

 
 

Clubworx

Switch to smarter fitness management software with Clubworx based in Australia that enables fitness businesses to start or grow their business with ease. - all in one place from anywhere in the…

read more

Fitness / Recreation / Technology / Wellness

 
 

HIB Insurance Brokers Pty Ltd

HIB Insurance Brokers - Experts in Leisure and Amusement Insurance With over 20 years specialising in the Amusement and Leisure industries, we have the experience to understand your operations and…

read more

Attractions / Entertainment / Insurance / Recreation / Safety

 
 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 

Intelligenz Solutions

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Fluidra Commercial

  Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…

read more

Aquatics / Environment / Sport / Technology / Waterparks

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business