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Digital media agency Vigour Media has launched a new health and wellbeing magazine into the fitness industry.

Designed to empower fitness businesses to connect with their members through branded, valuable health content, the new ‘white label’ magazine gives operators the opportunity to seamlessly integrate their own articles, events and community highlights with curated health and wellness content, delivering a personalised and engaging member experience.

Introducing the publication, Chris Rabba, Director of Vigour Media, explained “we are thrilled to bring our digital health & wellbeing magazine to the fitness/active sector.

"Fitness clubs, gyms, personal trainers, yoga and Pilates studios can now have their very own personalised publication, filled with the latest health and fitness insights, while featuring their unique brand and messaging.

“It’s a great way to add value to members, enhance brand loyalty, and provide timely, expert health information that members will love."

Since 2018, Vigour Media has been delivering tailored health and wellbeing content solutions for the corporate sector, providing employees with actionable insights and resources to enhance their health and lifestyle. This expansion marks a significant milestone in Vigour Media’s journey as the company brings its customisable health and wellbeing content model to the fitness industry, allowing operators to inspire and support their members on a new level.

Key Features of the Digital Health & Wellbeing Magazine:

• Brand Customisation: Fitness businesses can brand the publication for their club, gym, studio or franchise, allowing it to fit seamlessly with their brand identity.
• Integrated Content: Include your own articles, features, and messages in each edition, along with expertly curated health content.
• Engaging Health Insights: Keep members informed and motivated with a wide range of topics, including fitness, nutrition, mental health, and overall wellbeing.
• New Member Acquisition Tool: Use the branded magazine as a powerful marketing tool to attract new members. By offering valuable health and wellbeing content, fitness businesses can showcase their commitment to member health, differentiate themselves from competitors, and build stronger connections with potential members.

Businesses interested in branding their own digital health & wellbeing magazine can contact Chris Rabba at chris@vigour.media, www.vigour.media

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