75172

Body Fit Training (BFT), the global boutique fitness brand offering 50-minute group strength training classes led by accredited coaches, has announced that it has signed a Master Franchise Agreement in Scandinavia with a minimum of studios set to span over 10 years.

The agreement has been signed with Tage Flugeim, a seasoned operator who had great success both launching his own gym and bringing Barry’s Bootcamp to Scandinavia 15 years ago, launching the first Barry’s studio outside of the USA - which he continues to operate.

Set to focus on the BFT rollout across Scandinavia, form 1st August, Flugeim explained “BFT checked all the boxes for me due to the quality of the workouts, the unique approach to strength training sessions, the thoughtful programming, the emphasis on people, and the inviting, inclusive atmosphere of the studios.

“When I delved deeper into BFT’s top-of-class franchising model and had the pleasure of meeting Rich Burnet and Cam Falloon, and hearing Cameron's story about how BFT was founded, I was convinced. I knew I had to bring BFT to Scandinavia.

“Scandinavians have a strong health and fitness culture. Over 20% of the population are members of a fitness studio. Our economy is, generally speaking, very good and we are willing to pay for quality products.

“After 15 years of developing Barry’s in the Scandinavian market, I know that Scandinavians appreciate foreign fitness brands. We look up to the US, UK, and Australia, and introducing BFT’s culture, story, and high-quality workouts to our region will be a perfect fit for Scandinavia.”

Richard Burnet, Director and Chief Executive of BFT International, added “BFT will be in great hands with Tage Flugeim and his team. He is a seasoned operator and has had great success bringing Barry’s into Scandinavia.

“The boutique fitness space is still a relatively niche offering right across the region which creates a huge opportunity for BFT to establish itself there. Scandinavians are passionate and committed to their fitness, so we know they'll embrace our unique model and we are excited to support Tage and his team in bringing the BFT product to as many cities as possible.”

Flugeim will begin with opening a BFT studio in Oslo in Norway, Stockholm in Sweden and Copenhagen in Denmark within 12 months with each of the studios to serve as flagship studios in their respective countries.

Once they are successfully established, Flugeim and his team will focus on building new partnerships and attracting sub-franchisees. Their goal is to have 20 studios in the first five years and 40 BFT studios across Scandinavia within 10 years.

The Master Franchise agreement builds upon the brand’s growing presence across Europe, with their first studio opening in Barcelona in March of 2024.

It also signals the growing demand for BFT outside its well-established APAC markets, specifically in Europe. The first BFT studios in Indonesia are set to open in July, and the first Scotland studio in Glasgow later this month, continuing the global expansion of the brand.

Click here for more information.

Images show top, from left: Cam Falloon, Tage Flugiem and Richard Burnet, and Tage Flugiem (below).

Related Articles

14th June 2024 - BFT secures APAC Franchise of the Year award at Beyond Activ Summit

13th June 2024 - Beyond Activ Awards of Excellence presented in Singapore

21st February 2024 - Hapana and Ezypay return as BFT annual conference sponsors

9th October 2023 - BFT and Hapana extend partnership

23rd August 2023 - BFT spotlights recent impressive achievements

19th June 2023 - BFT placed fourth on AFR’s Fast Global List

18th April 2023 - BFT partners with HYROX to bring largest fitness race in the world to Australia

31st March 2023 - Body Fit Training hosts 5th Annual Conference and awards BFT franchisees

14th March 2023 - BFT secures highest possible franchise rating

17th February 2023 - BFT franchisee explains progress of her Hamilton East studio

5th October 2022 - BFT launches new internationally accredited courses to drive coach retention and engagement

29th September 2022 - Australia’s BFT launches first UK studio

16th August 2022 - BFT to hold their first global open day in September

16th July 2022 - BFT opens 200th studio

7th July 2022 - BFT announces PUMA partnership for Oceania

29th April 2022 - Xponential Fitness recognised for franchise ‘deal of the year’ with acquisitions of Rumble and BFT

31st March 2022 - BFT launches bespoke heart rate system for group training

7th June 2018 - Barry’s to launch ‘best workout in the world’ in Australia

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.