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Melbourne-based sports and entertainment business technology services provider EngageRM has struck a five-year partnership with the Milwaukee Bucks of North America’s National Basketball Association.

Under the agreement, the Bucks will utilise EngageRM’s dynamic, data-driven platform to optimize day-to-day operations and enhance interaction and engagement with the Bucks’ passionate fan base.

EngageRM’s platform will support the 2021 NBA Champions across a range of areas, including premium sales and ticketing, bookings, partnerships sales and management, event bookings, guest experience and customer services management.

Significantly expands EngageRM’s presence in both the USA and NBA, the deal will see the platform support the Bucks’ community programs, asset and product management, and ticketing and fundraising capabilities, with EngageRM also set to host online portals on behalf of the franchise.

Through business automation, data analytics and CRM functionality, the native application of the EngageRM solution will enhance capability and connect datapoints across the organisation within a centralised, single platform that is powered by Microsoft Dynamics 365.

Bucks Chief Technology and Strategy Officer, Robert Cordova stated “we’re excited to partner with EngageRM, a proven global leader in sports technology, to optimise our operations and further engage with our passionate fans.

“The capabilities and power of the platform are significant, and we’re looking forward to seeing how we can continually improve and push the boundaries of fan engagement and operations together with EngageRM.”

Nick Zanotto, Vice President - North America Development at EngageRM, added “the Bucks took the world by storm with their NBA Championship in 2021 and have become a dominant force in the NBA. The passion of their fans is well known across the world.

“This will be a true partnership that utilizes our dynamic platform to enhance the franchise’s operations and fan engagement.”

EngageRM’s partners include major US sports franchises including the NBA’s L.A. Clippers and L.A. Lakers, in addition to teams and venues across the USA, UK and Australia, including the Melbourne Cricket Ground and Co-op Live in Manchester.

Image: Shutterstock.

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