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A new collaboration between Fitness On Demand and Les Mills aims to make it easier for health clubs, gyms and studios to offer their members an enhanced virtual fitness solution.

Marking a significant step towards making omnichannel fitness solutions more accessible and cost-effective for fitness centres and their members, the partnership will see Les Mills facility partners that do not yet offer a bespoke or branded fitness app for their members now able to utilise the Fitness On Demand platform, opening up the opportunity to begin delivering in-gym and at-home content in an engaging way.

Fitness On Demand simplifies engagement and retention with a comprehensive platform that enables partner facilities to automate their studio spaces with high-quality fitness and wellness content. They also provide a fully white-labelled app to give members greater choice and convenience, wherever they are. What’s more, it will simplify the installation process, lowering costs and barriers for clubs to begin offering their own virtual fitness solutions.

With at least 85% of all gym members doing workouts at home, facilities which can keep members engaged, even when they aren’t within their four walls, will be able to improve retention and customer loyalty.

The Fitness On Demand platform now features Les Mills content packages, ensuring Fitness On Demand customers can easily access a suite of world-class, scientifically-backed workout programs to keep their members engaged wherever they want to work out.

Introducing the partnership, Fitness On Demand Chief Executive, Andy Peat (pictured) stated “our collaboration with Les Mills is a positive step forwards and aligns perfectly with our mission to make fitness accessible to more people, empowering them to lead healthier lives.

“We are excited to see how this partnership will transform the fitness experience for our current partners, new members, their members and stakeholders."

Sean Turner, Chief Executive of Les Mills USA, added "joining forces with Fitness On Demand is a strategic move in our ongoing efforts to innovate and enhance the fitness journey for club members.

“This partnership enables us to extend our reach and provide world-leading workouts to an even broader audience. We are proud to be working alongside Fitness On Demand to elevate the Omnifitness experience for our club partners and their members."

This partnership heralds a new era in fitness, making it easier and more enjoyable for people to stay active and healthy, no matter where they are.

For more information about Fitness On Demand click here for their contact details in the Australasian Leisure Management Supplier Directory.

Click here to contact Les Mills Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory.

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