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Fitness On Demand has announced the launch of its next-generation, member experience app for clubs, fitness facilities and their members.

Working seamlessly with Fitness On Demand’s live-streaming and on-demand content platform and creates fully-immersive fitness experiences that help fitness operators retain users to build both their brands and bottom lines, the new app features comprehensive fitness, wellness, meditation and nutrition content and advice for all users as well as instant access to on-demand and streaming classes and special events.

With Fitness On Demand being a leading curator of premium fitness content, the app library includes more than 1,000 high-engagement, empowering workouts and specialty classes from the world’s leading instructors plus curated content of emerging fitness trends and from boutique brands. Designed to elevate every user’s fitness journey, features include personalised coaching, tailor made programs, real-time fitness progress tracking. Users can also easily connect to social channels to share their progress and data across their channels with friends or other members.

Explaining the tangible business impact offered by the new experience, Fitness On Demand Divisional Vice President, Uday Anumalachetty stated “this is a major step from being one of the world’s top apps for fitness content to doing so much more for both fitness businesses and their customers.

“For fitness facilities it’s a powerful tool to engage users with a fully branded ecosystem of constant contact, curated content, streaming events and comprehensive fitness and overall wellness information.

“And for users it’s one-touch, fully-branded access to all of the inspiration, motivation and information they need to live their fullest, healthiest and fittest lives wherever they choose to work out.”

Key features of the new experience include:

Challenges - facilities can simply create and easily run empowering, engaging challenges for users. The app includes default settings for readymade challenges or facilities can create and customise their own. Simply name the challenge, write a short description and choose milestones like number of steps or miles achieved.

Users are rewarded with points for achievements which are shown on the leaderboard.

Notifications - easy for managers to control, this feature allows facilities to issue date-based notifications for events and challenges, to notify users about milestones achieved, or promote upcoming events. The feature comes with default and customisable settings.

Customisable branding - no code needed, the app can now be branded to any facility’s logo and colour palette, keeping fitness brands in front of users at all times.

Programs, workouts and exercise tracking - users now take a short survey during onboarding which then creates customised workout journeys, suggests different daily workouts, and allows them to automatically track and report progress.

Anumalachetty added “we worked with clubs, fitness facilities and members and incorporated all of their real world feedback into months of design to create the ultimate fitness app that both drives tangible results for businesses and creates exceptional, branded experiences for their users.

“This is now an immersive, closed environment that more fully engages members with live streaming classes, extensive and easily accessed on-demand content, fitness and nutrition information and all kinds of personalised content and communications between users and their fitness facilities. All of this keeps the daily member experience fresh and engaging - which we all know is a key component to member retention and building business.”

The new app from Fitness On Demand is available immediately to all current clubs, fitness facilities, and other customers, or by contacting Fitness On Demand.

For more information visit www.fodvirtual.com

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